GPCLLIX Apartments and hotels

Dynamic pricing a game changer for this Australian mixed-folio group

Property

Australia-wide serviced apartments & hotels group

Location

17+ properties in coastal and central urban locations

Solution

Enterprise solutions for hotels & serviced apartments

Memorable escapes in sought-after locations across Australia.

From modern, centrally located city hotels, to holiday accommodations in picturesque coastal destinations, CLLIX Apartments and Hotels has your accommodation needs covered in Queensland, Victoria, and South Australia. With a focus on creating beautifully designed spaces and each property delivering it's own distinct brand, the CLLIX group folio includes some of Australia's most well-known contemporary properties. The groups mission is to ‘reimagine hospitality’ with innovation, technology and customer service designed to appeal to the savvy, modern traveller.

Business challenge

A rapidly expanding portfolio saw the group outgrow their cumbersome technology

The management of CLLIX group had experimented with various PMS providers, including Fidelio, Guest Centrix and Northwind Maestro before they decided that to better support their growing business, they needed to upgrade to a more powerful PMS platform. Operational pain points they identified were that the software used prior to RMS was unreliable and less feature-rich than the RMS system. They required a smart PMS solution that could adjust pricing dynamically based on occupancy rates and a built-in channel manager to cut down additional costs.

We are undergoing an exciting evolution for our group as we continue to focus on expansion opportunities both here in Australia and key new markets such as North America, Asia and Europe

Micheal Song CEO, CLLIX

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Product implementation

RMS wins competitive tender to advance operations with innovative cloud technology

RMS’s dynamic pricing system enabled CLLIX to price their hotel rooms automatically and serviced apartments based on fluctuations in occupancy rates and seasonality, therefore increasing bookings and revenue easily across all locations. The dynamic pricing function also feeds into the native channel manager, so prices update automatically in an instant. RMS’ support staff work very closely with the CLLIX team to provide them with an advanced configuration of their multiBAR and custom revenue management requirements.

Group-wide custom reporting delivers actionable insight

CLLIX now has custom reporting that allows them to gather new business insights, share data, and automate reporting through one centralised management solution.

Dynamic pricing allows intricate rate management

The group management has benefitted greatly from the advanced rate management functionality of the RMS platform. The improvements to ADR and occupancy rates can be seen across the portfolio.

RMS proudly delivering one of the world's biggest hotel groups

20+ properties
across Australia

Over 2500+ designer apartments and growing

Dynamic rates pushed live across all locations instantly

24/7 digital concierge
for all guests

More than ever, travellers are seeking a convenient and stress-free experience which extends through to their accommodation, and we are confident we will deliver on that with our new website, 24/7 online concierge, and hassle-free self-service technology.