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The Ascott

Globally scaling across 700+ properties with one cloud platform

Property
Globally renowned serviced residences & luxury hotels
Location
133,000 units across more than 700 properties
Solution
Enterprise solutions for luxury hotels & serviced apartments
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Accommodation that makes you feel at home.

The Ascott Limited has over 30 years' experience in leading the global serviced residence and hotel industry with award-winning renowned brands and locations. With a range of diverse accommodation, Ascott prides themself on delivering an extensive portfolio that accommodates for leisure, business or family travel offering guests a sanctuary away from home.

Business challenge
Expand, scale and maximise operations in a unified global strategic direction

The Ascott Limited required a Cloud PMS system that could accommodate their diverse property portfolio and manage a high level of scalability. Ascott established that their existing hospitality solutions provider was insufficient in managing their aggressive growth strategy to open 57,000 new locations globally, thus, put a tender out to market to find a global solution that could support multiple properties. The major pain-point that they faced was not being able to locate a centralised system with their current on-premise solution making it challenging to collate data across multiple locations manually.


As we expand, we need systems that are scalable and RMS’ solution confidently meets this requirement.
Albert Ong Head of Global Operations
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Product implementation
RMS wins competitive tender to advance operations with innovative cloud technology

RMS Cloud is proudly providing a cloud-based solution to over 700 Ascott properties with our enterprise serviced apartment management solution. The Ascott Limited can now enhance operational efficiencies with a centralised cloud base solution that advances digital initiatives with RMS’ mobile-friendly guest portals that customised guest experiences. Ascott will have access to a native communication channel to streamline data with RMS' 360-degree reporting and manage data all in one place. RMS’ cutting-edge technology will drive Ascott's fast growth strategy into the future.

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Share data insights across the portfolio with 360 reporting

Reporting that allows you to simply customised reports, share data and automate reports all through one internal management solution.

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Advancing guest experience with contactless technology

Streamline your guest experience with a mobile user-friendly tool that allows guests to check-in within 20-30 seconds and self-manage their bookings.

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RMS proudly delivering one of the world's biggest hotel groups
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700+ properties
across the globe
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Over $451M USD in
yearly revenue
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Dynamic rates pushed live across 133,00 units instantly
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3.1% increase in ADR
across the portfolio
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Moving to RMS' cloud property management solution is one of our digital initiatives to support Ascott’s fast-growing business. We achieved record growth last year, crossing 100,000 units globally. We expect to continue this momentum to achieve our target of 160,000 units worldwide by 2023.

Alfred Ong  Head of Global Operations
Partnership outcomes
Supporting rapid growth with a flexible, long-range solution

RMS Cloud's property management software is a fast track solution to help drive Ascott's fast growth global strategy with a simple cloud base solution. A partnership that has brought enterprise opportunities to both RMS and Ascott's portfolios. RMS has proudly helped Ascott implement new technical initiatives through key features offerings by centralising data and personalising guest experiences to allow for efficient growth.

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