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How Roomzzz automated 40% of payments and centralized multi-property management with RMS

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40%

Of payments automated

x3

More on-site bookings 

11 hrs

Saved every day on night audits

Scaling a hospitality brand brings new opportunities, and new challenges. 

For Roomzzz, growth has always meant more than just adding properties, it’s about deepening connections, whether that’s with guests, teams, local businesses or the technology that supports them.


Since opening their first property in 2006, they’ve grown into eleven aparthotels across eight UK cities, all built around a simple idea: people should feel like they belong, just like in a family. It’s why guests feel instantly at home, why every property gives back to local charities, why staff feel genuinely supported, and why partners are chosen not just for capability, but for long-term trust.


As Roomzzz expanded, the smooth guest experience they prized began to feel the strain. Manual tasks and disconnected systems were slowing teams down. And the cohesion guests felt on the surface wasn’t matched behind the scenes.


To keep pace with their growth and stay true to the brand they’d built, Roomzzz partnered with RMS, uniting their system, properties and people.

When we were choosing a new system, it wasn’t just about ticking boxes or picking the biggest name. We wanted a partner who’d grow with us, who really understood our vision. That’s what we found with RMS.

Victoria Curley Head of Commercial, Roomzzz

Victoria Curley, Head of Commercial, Roomzzz

In their words

Roomzzzz: life before and after RMS

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We want partners who are true experts, not just a one-size-fits-all solution. With RMS, I know I’m talking to people who genuinely care about making things better for our teams and guests.

Victoria Curley Head of Commercial, Roomzzz

Victoria Curley, Head of Commercial, Roomzzz

Challenges

Managing a growing portfolio on disconnected systems is a familiar challenge in hospitality and Roomzzz experienced this first-hand:

 

Disconnected systems
The previous PMS didn’t offer the integrations or open APIs needed to build their ideal tech ecosystem.

Manual everything
Payments, VAT drops, and reporting were still handled by hand, slowing down operations, making it error-prone, and nobody’s favorite job.

No unified control
Each property across the portfolio used the same system, but every location had its own login, with no easy way to manage them all together or quickly check availability across the portfolio for guest (re)booking.

Payment pain
Collecting, reconciling, and tracking payments was time-consuming, leaving  room for mistakes and not enough choice for guests. The payment solution also operated separately from the PMS, creating extra work for staff.

Roomzzz case study page 2

Ultimately, Roomzzz wanted a platform that could connect the dots and automate routine yet essential tasks, giving their team more time to focus on what mattered most: the guests in front of them.

With RMS Pay, we don’t have to worry about night shift balancing or end-of-day checks, it just works. What used to take our team an hour is now automatic. That alone made switching a no-brainer for us.

Victoria Curley Head of Commercial, Roomzzz

Victoria Curley, Head of Commercial, Roomzzz

Roomzzz Room

Solutions

After evaluating 20 PMS providers, Roomzzz partnered with RMS in 2022, moving to a single platform that automates routine tasks, unifies property management, and creates the foundation for a smoother, more connected operation.

Multi-property management: One login, one dashboard, full visibility across every property. Staff can see availability in real time and offer guests rooms at other locations if needed.

RMS Pay: A game changer. Automates (pre)-payment collection and reconciliation, removing errors and end-of-shift balancing, and, most importantly, giving guests flexible, secure payment options.

Open ecosystem: RMS’s open API lets Roomzzz plug in their preferred tools: booking engine, CRM, loyalty, and revenue management, so they can build a tech stack that fits their needs, not the other way around.

Automation everywhere: Payments, VAT drops, and reporting moved from manual to automatic, freeing up staff for more meaningful work.

RMS has made a huge difference. Now everything’s in one place, so our teams can focus on guests instead of admin. It’s made us faster, more accurate, and we deliver a better experience at every property.

Victoria Curley Head of Commercial, Roomzzz

Victoria Curley, Head of Commercial, Roomzzz

Results

  • 10 properties migrated in under a week: “It was the easiest onboarding process I've had of any system, and it should be the most difficult.” – Victoria Curley, Head of Commercial at Roomzzz
  • 40% of payments automated through RMS Pay pay-by-link, reducing manual processing and eliminating errors.
  • Up to 11 hours of admin time saved every day across the group, removing the need for night audits with RMS Pay.
  • Up to 60% of long-stay guests* benefit from automated VAT drop, saving hours of admin weekly (*VAT drop for stays over 28 nights).
  • Over 3x more direct, on-site bookings after implementing unified control and cross-property visibility.
  • Reporting and analytics centralized in RMS, enabling faster, data-driven decisions.

With RMS, Roomzzz is ready to adapt and keep growing, no matter how big the family gets.

Roomzzz

40%

Of payments automated 

3x

More direct on-site bookings

11 hrs

Saved every day with RMS Pay

1 week

To onboard all the properties onto RMS

The guest portal and RMS Pay together completely changed the pre-arrival experience. Guests can check in, pay, and communicate with us before they even arrive, it’s smoother for them and for us.

Victoria Curley Head of Commercial, Roomzzz

Victoria Curley, Head of Commercial, Roomzzz

Sounds familiar? It’s probably time.

See how RMS helps serviced apartment operators simplify operations and scale with confidence.

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Roomzzz case study page 5

Roomzzz, UK