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Big 4 have been revolutionising the Australian Holiday Park experience since their inception back in 1977. Redefining what it means to offer a true Australian park experience, many Big 4 parks have become local attractions with incredible waterparks, rides, entertainment zones and activity based infrastructure. Catering to all types of park users, Big 4 has grown to be a powerhouse in the Australian parks space and has generated a loyal following of regular guests.
Big 4 parks came to RMS with the need for an effective revenue management strategy that would be easy to set up and maintain. The well-established, automated systems in the market-place were prohibitively expensive and too complicated for individual park management teams to work with. RMS brought their Multi BAR concept, that had been previously been very successful in the hotel market, to holiday parks. This has been adopted and incorporated into the rates management strategy of a number of Big 4 parks that use RMS.
The overwhelming advantage of the RMS multiBAR rate management system, is the freedom to make detailed adjustments across our property in just seconds.
RMS Cloud is proud to have been the preferred technology partner for parks in the Big 4 group for over 15 years. The close relationship has allowed RMS to tailor their technology to the exact needs of parks all over the country. RMS is committed to driving the success of the BIG 4 parks and are key partners in bringing new and exciting developments to the Australian parks market.
All of the BIG 4 parks that partner with RMS have now got the advanced control to set rates to respond quickly to demand - and push them live to the group booking centralised website instantly.
Big 4 now streamline each guest's experience with a mobile pre-checkin, self-managed reservations possible with the RMS Guest Portal and enjoy easy communications with automated correspondence and SMS through the RMS Message Centre.
We’re always investing, you have to. We’ve got people coming back year after year to the parks and they like to see improvement. Things are changing all the time - you have to keep up with the times. This is why RMS has been the best partner for our park.