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Reflections Holiday Parks-1

Switching to a smarter enterprise solution that performs 

Nature, family-friendly, iconic holiday parks
37 tourist parks across New South Wales, Australia
RMS Enterprise solution for Campgrounds & Holiday Parks
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Stunning coastal and rural Australian parks

Reflections is an iconic Australian holiday park destination serving up some of NSW's most beautiful locations. With a focus on community and operating as a profit-for-purpose business, Reflections aims to make holiday parks accessible for all travellers. Offering a range of sustainable accommodation types, including modern lodges and well-kept public camping sites, Reflections has the community at heart and is a safe holiday adventure for all families and travellers.

Business challenge
Innovative software that makes happier guests

Reflections switched to RMS Cloud to access innovative guest solutions and grow operational efficiencies. The previous provider lacked cloud-based solutions and enterprise software that matched the standards Reflections needed. Reflections looked to RMS for new contactless technology that delivered unified guest experiences and seamless operations that collated finances in real-time across 37 locations. RMS' robust software helped Reflections to centralise all operations, provide travellers with empowering tech and unlock hidden revenue.

Our partnership with RMS Cloud will absolutely deliver on this expectation and their innovative software will be crucial to all aspects of running our parks. Nick Baker, CEO - Reflections Holiday Parks
Nick Baker, CEO, Reflections holiday park
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Product implementation
Empower your travellers with contactless and automated solutions

RMS Cloud's dynamic park management system has allowed Reflections to advance its guest experience by adopting a cloud-based solution like no other in the market. Reflections can now tap into advanced automation to provide travellers a truly contactless experience that keeps guests happy! Send links for check-in, and grant access via automated boom gates giving your travellers the power to arrive anytime. Reflections can also allow guests to incorporate add-ons to their itineraries and offer local experiences all via a guest's smartphone.


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Direct two-way messaging

Connect and communicate with your guests in real-time so you can meet travellers' special requests and give them the ultimate experience with RMS' message centre.

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Easy document uploads in one place

Within RMS, you can capture guest documentation via the guest portal and easily upload IDS, passports, lease agreements, contracts etc.

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RMS contributes to the local Aussie experience with Reflections 
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37 family
holiday parks

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781 areas on
one platform


1 centralised branded
booking platform

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200% more
direct bookings

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Communication is key for our guests, and RMS software will allow our parks to really boost guest connections and provide the information they need for booking, check-in and during their stay.

Nick Baker  CEO, Reflections Holiday Parks
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