Personalising customer service key to winning new clients

Using personalised marketing in RMS to enhance guest experience

We featured in the April 2021 edition of HM, a bi-monthly hospitality magazine for managers and staff within the APAC hotel sector.

The article focused on bridging the gap between personalisation and efficiency and how operators are enhancing their communication strategy by delivering a curated experience. Many innovators are also starting to utilise artificial intelligence to craft immediate responses to guests while still maintaining that level of personalisation.

Download the magazine (article is page 68-69) orĀ read the article online.