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Industry experience makes all the difference for this UK based, forward-thinking business


UK based Roomzzz Aparthotels have always taken an innovative approach to business. Established in 2006, their cutting edge brand has seen huge success across their many UK locations. A combination of stylish interiors, high end finishes and above all a dedicated focus on creating guest-centric experiences, has seen Roomzzz position themselves as urban escapes loved by both local and international guests. Flexibility is one of their core product offerings, with options that suit urban adventurers, business travellers and special celebrations over a single night or an entire month or longer so, when they went hunting for the best hospitality technology match for their business, this dynamic flexibility was front of mind.

Roomzzz looked at more than 20 PMS providers in detail and narrowed this down to invite 9 of the world’s best to tender. After an extensive exploratory process, it was established that only a truly native, enterprise enabled solution would be a suitable fit for this type of business. RMS Cloud’s advanced functionality saw a successful bid and we have very happily welcomed the Roomzzz team to the RMS family.

The engagement and level of understanding for our business was a key reason for choosing RMS. The team made a great effort to listen to our existing challenges and consider how to solve and innovate the way our customer journey works.' - Robert Alley, COO - Roomzzz



The software is dynamic and flexible, with some great efficiency and simplicity. We have already seen a significant impact which will improve the experience for the reservations and hotel teams. It will really help us to focus on the customer and continue to put the guest at the centre of the brand experience. We were looking for a user friendly and dynamic multi-property PMS. A system that would solve frustrations and compliment our commercial strategy. A system which would improve guest journey and team experience with strong capability for integration with our key technology partners. RMS Cloud is the last and possibly most significant piece of the technology stack which will drive Roomzzz forward on next steps to growth.' - Robert Alley, COO - Roomzzz


Talk to one of our RMS experts, to learn more on how RMS can deliver meaningful solutions to your business.

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