Marina
Custom Marina Experiences for the New Boating Generation
Creating Experiences. Thanks to a new generation of boating enthusiasts, those two words should be imprinted in your mind as the strategy of 2018. At the core, marinas are essentially the same as they were 30 years ago—and by and large, they still accomplish the basics. But with the surge of millennials quickly becoming a major force in the marketplace—as boat owners, boat-share members and watersport lovers—it may be time to consider upgrades that meet their lifestyle and lead to the experiences they crave. Remember, this is the demographic borne greatly from the baby boomer generation, and a lot of them caught the boating bug from their parents. So, the water love is the same—but the difference lies in attitudes. While the majority of boomers looked at boats as trophies (aka: overflowing with bells & whistles), millennials tend to value minimalism—they want a functional, well-performing boat that will get them out on the water, and deliver an amazing experience (i.e. wake boarding, surfing, water skiing).
