Operations
RevPAR isn’t enough, here’s how to move the needle
In the last post of our series ‘Top 3 priorities for hospitality in 2025’, we talked about why operational efficiency is taking center stage. But efficiency isn’t the finish line, it’s the foundation for smart, sustainable, profit-led growth. According to our latest customer survey, 45% of hospitality leaders have made growth and profitability their top focus for the year ahead. Why? Because the playing field is changing. Costs are creeping up. Revenue is levelling out. And doing “more of the same” just isn’t cutting it anymore. It’s no longer just about filling rooms and crossing your fingers, it’s about finding revenue in new places, getting the most from what you’ve got, and building a business that runs lean without feeling it. Here’s what’s driving this shift, and why thinking beyond RevPAR could be the smartest move you make this year.
