When it comes to building and sustaining your marina’s customer base, marketing is the key to success. But since there are so many ways to reach your audience these days, you need to wonder—what kinds of marketing do you need? The answer is simple: ALL of them. And the secret to making them as impactful as possible is Integrated Marketing.
Creating Experiences. Thanks to a new generation of boating enthusiasts, those two words should be imprinted in your mind as the strategy of 2018. At the core, marinas are essentially the same as they were 30 years ago—and by and large, they still accomplish the basics. But with the surge of millennials quickly becoming a major force in the marketplace—as boat owners, boat-share members and watersport lovers—it may be time to consider upgrades that meet their lifestyle and lead to the experiences they crave. Remember, this is the demographic borne greatly from the baby boomer generation, and a lot of them caught the boating bug from their parents. So, the water love is the same—but the difference lies in attitudes. While the majority of boomers looked at boats as trophies (aka: overflowing with bells & whistles), millennials tend to value minimalism—they want a functional, well-performing boat that will get them out on the water, and deliver an amazing experience (i.e. wake boarding, surfing, water skiing).
Environmentalism is on the rise across the globe, and it’s inspiring to see. Both individuals and businesses are finding their way toward greener and more ethical practices, and that definitely includes marinas. Since marinas are right up at the water’s edge, the potential for pollutants entering the water is always high—fuel splatter, boat cleaning products, sewage, trash, and other boating byproducts are often carried into the basin waters by rain or even when maintenance hoses down the docks. It’s a very real problem, but more and more responsible marina owners are taking steps to prevent these contaminants from reaching the water, and in turn, making their facility friendlier to the environment. Adding other energy- and water-efficient features and incorporating savvier environmental facets to your marina will cement your commitment even further. Remember, the new generation of boaters (especially millennials and GenZ) tend to be more environmentally conscious than ever—and showing your green side may be just what you need to capture their attention.
Your marina(s) all rely on your reservation management system to keep things running smoothly. While the software helps to keep current boaters’ reservations in order, did you know the right management tool can also help you attract new boaters as well?
May and June are quickly approaching, which means that the Pacific and Atlantic hurricane seasons are about to begin. For marinas, hurricanes can be particularly harrowing, as they could put your boaters in harm’s way. Below, we’ll discuss everything you need to know about hurricane preparedness for marinas and what these precautions mean from a business perspective.
As a marina owner or manager, you know that your boater's specific needs and expectations may differ from other outdoor property visitors. So how do you improve the guest experience for your marina visitors?
You know that your outdoor property has processes that could be improved and that the right reservation management system can help you do it — but where do you begin?
Ah, online reviews. We’ve all used them at some point to make a decision about a brand. Whether it’s looking up a restaurant on Yelp to see its star rating or reading about a local entertainment venue on Google Reviews, customer feedback helps us choose trusted businesses based on others’ honest experiences.
Now that the summer season is over and autumn is underway, it’s time to get started on winter planning. In colder climates, this is when many boaters leave their vessels in your care for storage—and you need to ensure they’re secure and ready for next season. So, what exactly do you need to do? Here are three key things for boaters and staff to focus on. FOR BOATERS Experienced boat owners should know boat storage protocol, but a gentle reminder never hurts and can prevent mishaps later on. A great way to spread the word is to post a pre-storage to-do list in your common area or email it to customers.
Did you recently invest in a marina? Congratulations! Managing a marina can be a challenge but with the right tools and best practices, you can set your outdoor property up for success.
Managing marinas can be time-consuming and hectic. Between dealing with the upkeep of your docks, monitoring availability, and other operational business headaches, it’s impossible to do it all without the right tools.
Your campground or RV park staff are the lifeblood of your operations: ensuring your guests have an amazing experience at your property time and time again.
Like any business, your goal is to work towards operational excellence with your properties. You’re likely looking to seamlessly execute your day-to-day processes, ensure your guests are having a consistent, incredible experience, and position your properties for success in the hospitality industry.
With the rush of new year activities over, there’s no better time to plan for the months ahead and make this year your marina’s best yet. The strategy? Making the most of your marina management system to maximize revenue, capture more bookings, and increase boater satisfaction.
The hospitality industry comes with a number of unique challenges, including managing your property, your employees, and your guests — all at the same time. It might feel overwhelming, but it doesn’t have to.
Maintaining a successful campground or RV park requires a lot of effort on every front; From utilizing well-trained staff, properly maintaining your property, to maximizing bookings, a ton of effort goes into creating a fantastic experience for your guests.
As a multi-property business owner, you’re likely always looking for ways to improve operations, utilize data, and advance your outdoor hospitality business. By finding a hospitality reservation software that works for your properties, you can seamlessly manage everything in one place.