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How Barwon Coast Caravan Parks made it easier for guests to discover, choose, and book their perfect stay

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See how Barwon Coast optimized the booking experience to reduce calls and boost direct bookings

Pru Farrer, Manager of Marketing and Engagement at Barwon Coast, shares how a broader website revamp became an opportunity to improve the booking journey, with RMS supporting a smoother online booking engine and interactive maps that help guests choose their site with confidence before they arrive.

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Barwon Coast: A better way to book

RMS understood the complexities of a caravan park, and that’s exactly what we were looking for.

Pru Farrer, Manager, Marketing and Engagement

Pru Farrer, Marketing and Engagement Manager, Barwon Coast

READ BARWON COAST STORY

Barwon Coast exists to protect and care for the Bellarine Peninsula’s coastline, in Victoria, while creating authentic coastal experiences through its three caravan parks.

Barwon Coast manages more than 22 kilometers of coastline, balancing environmental stewardship with welcoming guests to this remarkable stretch of coast. Through its three parks, travelers can stay close to nature, whether arriving with a caravan, pitching a tent, or booking a cabin by the sea.

What makes Barwon Coast unique is how tourism supports its broader mission. Revenue generated from the parks is reinvested into protecting and maintaining the coastline, helping ensure the area can be enjoyed for generations to come.

For the team, hospitality goes beyond simply providing a place to stay:

It’s about making sure people feel welcome. It’s not just accommodating them, it’s about creating a unique experience people wouldn’t otherwise get. — Pru Farrer

Booking experience goals

As guest expectations evolved, Barwon Coast focused on making it easier for guests to browse and book their stay directly through their website.

Their approach centred on two priorities:

Guest priorities

  • Help guests confidently choose the right site for their stay

  • Reduce uncertainty that leads guests to call for clarification

  • Support a smoother journey to direct online bookings

Operational priorities

  • Manage multiple accommodation types across three caravan parks

  • Reduce manual admin and repetitive enquiries

  • Support staff with one system across all parks

Barwon Coast case study page 2

Because the RMS booking engine is clear and easy to use, we’re seeing fewer calls from guests, which frees up our team.

Pru Farrer, Manager, Marketing and Engagement

Pru Farrer, Marketing and Engagement Manager, Barwon Coast

Barwon Coast case study page 3

How Barwon Coast improved the booking experience

Barwon Coast has been using the RMS Property Management System since 2009.

During a website refresh, the team saw an opportunity to bring the same care and simplicity they deliver on‑site into the online booking journey. Two guest‑facing RMS solutions made the biggest difference: the Booking Engine and Interactive Maps.

A clearer, easier way to book online

When Barwon Coast rebuilt their website, they looked closely at the booking experience: how the booking tool sat within the site, whether it was easy to navigate, and whether guests could complete a booking without extra support.

With the RMS Booking Engine integrated into their website, guests can search availability and book online in a straightforward, intuitive flow, whether they’re choosing a caravan site, campsite, or cabin.

The new booking engine was really straightforward. We were well supported by the RMS team, and it’s easy for both our staff and our customers. — Pru Farrer

The result: a smoother online journey that reduces friction for guests and helps shift more bookings to direct, while cutting down the need for guests to call for assistance.

See Barwon booking page

Clear site selection with interactive maps

For many guests, the decision isn’t only when they’re staying, it’s where. Guests want to understand the layout, choose the right spot, and arrive feeling sure they’ve booked what they expected.

RMS Interactive Maps gives Barwon Coast a way to bring that clarity into the booking process. By letting guests visually explore the park and select their preferred site, the maps remove much of the uncertainty that can come with booking a caravan park stay online.

The result: fewer “where are we located?” questions, fewer second‑guessing moments, and a booking experience that helps guests feel confident from the start.

Interactive Map Barwon Coast
Interactive Map mini demo

The interactive map has been a real game‑changer. Guests can see exactly where they’re staying, understand the layout of the park, and choose the site that’s right for them.

Pru Farrer, Manager, Marketing and Engagement

Pru Farrer, Marketing and Engagement Manager, Barwon Coast

Built for parks, ready for what’s next

For Barwon Coast, future‑proofing is about more than keeping up with change, it’s about having a technology partner that understands how caravan parks operate and continues to grow alongside them. That confidence in the partnership means they can keep improving the guest journey over time, while supporting the wider work they do along the coast.

RMS gives us the tools to spend more time creating great guest experiences and less time on admin. — Pru Farrer

Barwon Coast case study page 4

It’s important for us to future-proof our operations and work with a partner that grows as our business grows. That’s exactly what we’ve found with RMS.

Pru Farrer, Manager, Marketing and Engagement

Pru Farrer, Marketing and Engagement Manager, Barwon Coast

Sounds familiar?
It’s probably time.

See how RMS helps caravan park teams simplify operations and perfect booking experiences.

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Barwon case study page 5

Barwon Coast, Australia