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Summerstar Tourist Parks doubles direct bookings across 10 locations with RMS

Summerstar Tourist Park Logo black

2x

More direct bookings

10

Parks managed using one centralized platform: RMS

30%

Direct bookings, boosted from 15% pre-RMS

Executive summary

Summerstar offers affordable, family-friendly accommodations across ten scenic holiday parks in Western Australia. Located within walking distance of town centers and iconic beaches, each park provides a clean, well-managed base for travelers seeking a classic coastal getaway.

Centralizing operations to boost direct bookings

To streamline operations and increase revenue, Summerstar implemented RMS across its 10 locations. The centralized, cloud-based platform gave the team real-time visibility across their 781 areas and improved efficiency in guest communication and financial reporting. With RMS’s integrated booking engine, direct bookings doubled across the group.

15% for direct bookings across the parks wasn't great, so to see that grow to 30% on average across the parks is really satisfying.

James Corbitt, General Manager, Summerstar Tourist Park

Challenges

Summerstar needed a centralized cloud solution to bring all 10 of its parks onto one platform.

Their previous provider fell short in key areas:

  • No cloud-based platform to manage guest communication and operations in real time.

  • Inability to consolidate finances from multiple parks seamlessly.

  • No real-time data analysis for better decision-making.

  • Direct bookings accounted for only 15% of total bookings.

These limitations held Summerstar back from improving efficiency, guest communication, and revenue growth.

Summerstar Tourist Parks campground
Summerstar Tourist Parks Swimming Pool

Solutions

Summerstar implemented the RMS enterprise solution for campgrounds & holiday parks to streamline operations across all 10 locations. Key features of the RMS solution include:

Cloud-based property management system:  RMS provided one centralized, cloud-based platform, streamlining workflows and giving staff access to real-time data to manage their 781 areas.

Booking engine: By using RMS's booking engine, Summerstar gained more control over online bookings, increasing direct bookings.

360-degree reporting: With RMS’ built-in reporting tools, revenue managers can generate and share accurate reports across all parks from one location.

Results

Since implementing RMS, Summerstar has seen measurable improvements across its 10 holiday parks.

  • Direct bookings increased from 15% to 30%, a 2× increase across the group.

  • 781 areas across 10 family-friendly parks, managed on one centralized platform.

  • 1 centralised, branded online booking platform
Summerstar Tourist Parks 3

2x

More direct bookings

10

Family-friendly parks

1

Centralised branded
booking platform

30%

Direct bookings

As a result of implementing RMS, we're seeing an increase of 200% in some parks in the online space, and have doubled our split of direct bookings.

James Corbitt, General Manager, Summerstar Tourist Park

Summerstar Tourist Parks Guest