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Acres of Wildlife Park saves 32 hours weekly with RMS

Acres of Wildlife logo black

10x

More online direct bookings in under a year

36.8%

ADR increase on peak month

15–20%

Increase in visitor fees

Acres of Wildlife has been creating unforgettable family getaways for over 45 years.

With 300+ wooded sites in Maine, it’s more than a campground, it’s a tradition. A family-owned park passed down through generations, Acres has a private lake, live music, Halloween weekends, and a family-friendly vibe that keeps generations coming back. The kids who once toasted marshmallows under the stars are now booking sites for their own families.

With a 90% return rate, they’re clearly doing something right. 

Acres didn’t need to change what made the park special, just how it ran behind the scenes. With RMS, the team replaced manual processes, flat pricing, RV move errors, and phone calls with smarter systems that work in the background, so they can stay focused on what really matters: the guest experience.

We looked at a few systems, but RMS gave us the most value. It had the tools we needed, the pricing made sense, and it didn’t charge extra for every little thing. I tested others, but RMS could actually handle the complexity of a park like ours, and the support team was always there when I needed them.

Tylor - Acres of Wildlife

Tylor Davis, Park Manager at Acres of Wildlife

Acres of Wildlife - 10

Bookings made easier for guests and staff

Challenge

Booking a site at Acres used to mean calling or emailing during business hours. It worked for a long time, but as more guests started expecting quick, online options, it became clear that the park needed to adapt. The team wanted to make things easier for guests and staff, without losing the personal touch.

Solutions

With RMS, Acres added three tools to simplify booking and communication:

  • Booking Engine + Interactive Map Guests can now choose and book the exact site they want, whether it’s near the kids’ games for parents or close to the lake for fishing fans. No phone calls needed. Saff can still help guests rebook on-site when guests visit, and offer loyalty discounts to encourage early rebooking.
  • Triggered Emails and SMS Booking confirmations, reminders, and review requests are sent automatically, with each message tailored to the guest and their reservation. With an average lead time of over six months, having reliable, automated communication helps keep guests engaged and reduces cancellations.
  • RMS Guest Portal Guests can check their booking details anytime, which helps them feel more connected and in control from the moment they book.

Results

Online bookings increased 10× in under a year

Over 32 hours saved weekly from reduced admin calls

85% of all 2024 bookings came from returning guests, thanks to Acres’ on-site rebooking strategy

Switching to the online booking engine has saved us over 32 hours a week. It’s taken a huge load off the team, fewer phone calls, less back-and-forth, and way more time to focus on guests.

Tylor - Acres of Wildlife

Tylor Davis, Park Manager at Acres of Wildlife

Smarter pricing and boosted upselling 

Challenge

Alongside improving the guest experience, Acres saw a chance to tighten up how they handled pricing and extras. When you’re running a park this size, it’s easy for things like visitor fees, late check-outs, and golf carts to slip through the cracks, especially without a central system. On top of that, their flat-rate pricing didn’t reflect busy weekends or holidays, which meant missed opportunities to bring in more revenue.

Solutions

With RMS, Acres made pricing smarter and tracking easier:

  • Rate Manager: Prices now adjust based on demand, higher for weekends, holidays, and peak season, helping Acres make the most of busy times.
  • Custom Reports: Extras like visitor fees, late check-outs, and golf carts are now tracked automatically, so nothing gets missed.
  • Inex Integration: License plate recognition at the gate helps monitor traffic and catch any unregistered visitors or late departures.

Results

ADR for July (peak month) increased 36.8% between 2020 and 2024

Visitor fee revenue increased 15–20% within days of activating Inex integration. With RMS accessible from anywhere, Acres also placed a reservation specialist at the gate, but even without staff, the plate reader stops unregistered guests.

Acres of Wildlife - 8

Before activating the requirement feature in RMS, RV moves were a mess. I’d get calls at 5 PM on a Friday because an RV wasn’t where it should be, and I’d have to fix it myself. Now, RMS tracks it all. It’s one less fire to put out.

Tylor - Acres of Wildlife

Tylor Davis, Park Manager at Acres of Wildlife

Acres of Wildlife - 9

Operations automated

Challenge

With RVs rotating regularly and guests coming and going throughout the day, keeping everything on track took a lot of manual effort. One missed note could mean a guest arriving at an empty site, or staff scrambling to move an RV across the park. Tracking vehicle traffic at the gate was also tricky without automation.

Solutions

RMS helped Acres stay organized and save time:

  • Requirement Reports: Weekly reports keep RV moves on schedule, so the team knows exactly what’s happening and when.
  • Inex Integration: License plate recognition at the gate tracks vehicles automatically, enabling automated gate entry and helping the team catch late check-outs and visitor fees without extra admin work.

Results

The team is now able to stay ahead of scheduled bookings - RV move fixes reduced from up to 3 a week to 1 a month, a process that could have taken hours is now automated, with move details pulled from guest reservations and charged at booking - saving valuable time.

Late check-outs and visitor fees are now automatically tracked.

With RMS working quietly behind the scenes, the Acres of Wildlife team can focus on what matters most: welcoming back familiar faces. By freeing up their time and simplifying operations, they’ve doubled down on what makes them a camper’s paradise in Southern Maine, laid-back stays, happy guests, and a place families return to year after year.

Case study Acres - What guests are saying 2

What guests are saying

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