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From manual to mobile: Reflections goes contactless

Reflections-1

37

tourist parks across New South Wales, Australia

1

centralized booking platform

Reduced

pressure on front desk thanks to automation

Executive summary

Reflections Holiday Parks, operating 37+ nature-rich, family-friendly parks across New South Wales, Australia, transitioned to RMS' enterprise solution to centralise operations and elevate guest experiences. Their previous system lacked the enterprise capabilities needed to unify financials, automate communications, and deliver contactless technology across all locations.

RMS enabled real-time rate control, mobile check-in, and two-way messaging, empowering guests and streamlining park management. The result: improved operational efficiency, reduced front desk demand, and a scalable tech stack tailored to Reflections’ profit-for-purpose mission.

Our partnership with RMS absolutely delivers on our expectations and their innovative software is crucial to all aspects of running our parks.

Mask group (2)

Nick Baker, CEO

Challenges

Centralising operations across a diverse and growing network of 37 tourist parks was proving cumbersome for Reflections. Their previous system lacked the enterprise-grade capabilities needed to unify financial reporting, streamline guest communications, and deliver consistent, contactless experiences across all locations. As a profit-for-purpose organisation focused on accessibility and sustainability, Reflections needed a smarter, scalable solution to support both operational efficiency and guest empowerment.

Wilderluxe, Reflections Holiday Park, Australia
Wilderluxe, Lake Keepit, Reflections Holiday Park

Solutions

To centralise operations and enhance guest experiences across 37+ parks, Reflections adopted RMS' enterprise solution, unlocking smarter, scalable technology tailored to their needs:

All operations in one view: all financial and operational data across all locations, enabling real-time visibility and control.

Contactless guest experience: Mobile check-in, automated gate access, and customisable guest portal empowered travellers and reduced front desk demand.

Smart automation: Features like itinerary add-ons and local experience bookings via smartphone streamlined workflows and boosted efficiency.

Integrated tech stack: Reflections leveraged RMS’s partner ecosystem for smart access management.

Results

  • Centralised control across 37 parks: Reflections unified operations and financial reporting across all locations, improving oversight and decision-making.
  • Enhanced guest experience: Contactless check-in, automated boom gate access, and mobile itinerary management empowered guests and reduced friction.
  • Operational efficiency gains: Automated processes reduced front desk workload, minimised cancellations, and saved costs across the group.
  • Improved communication: Two-way messaging and triggered correspondence strengthened guest engagement before, during, and after their stay.

 

Pebbly beach, Forster, Australia

1

 unified platform across 37 parks