Executive summary
BIG 4 Holiday Parks, a leading network of over 180 family-friendly parks across Australia, partnered with RMS to streamline operations and enhance guest experiences. With a growing footprint and increasingly complex operational needs, BIG 4 required a scalable, intuitive technology solution to manage dynamic pricing, guest communications, and property-wide updates.
RMS introduced its Multi-BAR rate management system—initially successful in the hotel industry—tailored for holiday parks. This enabled BIG 4 to make instant, group-wide pricing adjustments and respond quickly to market demand. RMS also enhanced the guest journey through mobile pre-check-in, self-service reservations, and automated messaging via the RMS Guest Portal.
Over a 20-year partnership, RMS has become the preferred technology provider for BIG 4, helping the parks maintain high standards, drive repeat visitors, and stay ahead of industry trends.