Hospitality moves fast. Stay ahead.
News, insights, trends, and strategies to help you run your property better - and keep guests coming back.
News, insights, trends, and strategies to help you run your property better - and keep guests coming back.
Sustainability: more than a buzzword, it’s a booking magnet Eco-friendly travel isn’t just a passing phase—it’s the new standard. Guests aren’t just l...
Sustainability
You built it, now let them come You’ve crafted your strategy, launched your website, and finessed your photography. But in today’s digital landscape—e...
Marketing
Time to say goodbye to pictures of couples in bathrobes For this fourth instalment of the Fully Booked blog, let’s talk about something that often get...
Marketing
Why your website remains your most important marketing tool For this third edition of this Fully Booked blog series, I want to focus on the biggest to...
Marketing
From Gen Z to Baby Boomers, each generation has had a different relationship with technology, but one thing is certain: digitalisation is reshaping ho...
Property management
It all starts where we don’t want to go: the data Good marketing does not start with Google Ads, a good website, or even trying ‘to go viral’ (I can’t...
Marketing
ITB Berlin is always a whirlwind, and this year was no different. A couple of weeks later, the marketing team is finally catching its breath and comin...
Marketing
Smart marketing for hospitality operators Hi, I'm Sandrine Zechbauer, the new CMO of RMS. I spent most of my career working for airlines and tech comp...
Marketing