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Sustainability

Sustainability sells: how to turn eco-conscious travellers into loyal guests

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Operations

RevPAR isn’t enough, here’s how to move the needle

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APAC

More guests, fewer nights, higher expectations: what Aussie parks can expect for the year ahead

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How to get found online: A guide for hospitality marketers

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Sustainability
Sustainability sells: how to turn eco-conscious travellers into loyal guests

Sustainability: more than a buzzword, it’s a booking magnet Eco-friendly travel isn’t just a passing phase—it’s the new standard. Guests aren’t just looking for a comfy bed; they want to know their stay isn’t costing the planet. But here’s the thing: different demographics care about sustainability for different reasons. Crack that code, and you’re not just saving the Earth—you’re boosting bookings and justifying premium rates.

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Marketing
Nailing your property’s photography: let's make sure they swipe right

Time to say goodbye to pictures of couples in bathrobes For this fourth instalment of the Fully Booked blog, let’s talk about something that often gets overlooked but is absolutely critical to your brand: photography.

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UK Holiday Parks | RMS
Marketing
Inside the UK holiday park industry: The real challenges and what’s working

Let’s talk about what’s really going on... After more than a decade working across holiday parks, campsites and now at RMS, I’ve seen firsthand just how much the UK parks industry has evolved and how much opportunity is still out there for parks that are ready to evolve with it. And trust me, it’s worth it. UK Caravan and Camping Alliance (UKCCA) Report 2024 shared that UK parks and campsites generated over £12.2 billion in visitor spending and supported more than 226,000 full-time jobs. That’s not just strong, that’s thriving. Below, I’ll be diving into the trends I’m seeing, the biggest challenges operators are facing, and my top tips for boosting bookings and revenue in 2025.

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Marketing
Your website is your shop window - make it count.

Why your website remains your most important marketing tool For this third edition of this Fully Booked blog series, I want to focus on the biggest toolkit marketing teams have: their website.

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Marketing
Booking just got a glow-up: How the new RMS booking engine gives you an edge

We're launching something great at RMS! 🚀 We’re just days away from rolling out a next generation booking engine that we’ve reimagined from the ground up with an unwavering focus on guest experience. The new RMS booking engine is the tool your property needs to get the edge over your competition and welcome more guests at your property. This makeover will drive your conversions and leave a lasting impression on your guests. We can’t wait to see what you think. Today, we’re diving into why a modern booking engine is essential for your property’s success.

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Team working on digital content
Marketing
How digital habits are reshaping hospitality

From Gen Z to Baby Boomers, each generation has had a different relationship with technology, but one thing is certain: digitalisation is reshaping how travellers discover and experience hospitality services. As someone from the tail end of Gen Z, I’ve grown up surrounded by constant innovation, and I realise that staying on top of these changes can feel overwhelming. In the travel industry, understanding how these shifts impact consumer behaviour is key. To make it easier, this breakdown highlights key digital transformation trends from ITB Berlin and offers actionable insights to apply in your business.

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Marketing
Good marketing starts with Google Ads…. Said no one ever

It all starts where we don’t want to go: the data Good marketing does not start with Google Ads, a good website, or even trying ‘to go viral’ (I can’t even explain how frustrated this last bit gets me). Like most things in business, good marketing for hotels, serviced apartments, or parks starts with insights, also known as ‘the data’.

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Marketing
ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin

ITB Berlin is always a whirlwind, and this year was no different. A couple of weeks later, the marketing team is finally catching its breath and coming together to reflect on the standout moments, best booths, most memorable swag, and key learnings from the event. If you’re here for product innovation insights, you might be in the wrong place. But if you're looking for a deep dive into ITB from a marketing perspective—what worked, what didn’t, and what left a lasting impression—this debrief is for you.

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Guest checking in at a hotel reception desk
Marketing
Je t'aime, moi non plus: The love-hate relationship between hospitality operators and OTAs

Fully Booked, February 2025 | Smart marketing for hospitality operators Hi, I'm Sandrine Zechbauer, the new CMO of RMS. I spent most of my career working for airlines and tech companies. I wanted to start a conversation with you about what we see happening in the hospitality industry and how hospitality providers, especially small to medium-sized hotels, motels, parks and service apartment operators, can transform the way they run their business to become more profitable and also retain more of those hard-earned dollars.

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E-Book
Slow Season Starting? Not So Fast! How Campgrounds Can Overcome Seasonality

When the end of summer approaches, most campgrounds start to see their seasons slowing down. But it doesn't have to be that way! With the right tips and campground marketing ideas, there are ways to engage your audience, encourage visits in the off-season times, and overcome many of the typically slow season concerns you might be facing otherwise. Here are some ideas you can start right away to avoid slow season stagnation:

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E-Book
5 Hospitality Website Trends to Improve Guest Experience

When guests are ready to travel, they research their accommodations and book where they’ll stay long before packing their bags. That means their search for lodging starts online, and oftentimes, it will lead them to a variety of hospitality websites.

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