Hospitality moves fast. Stay ahead.

News, insights, trends, and strategies to help you run your property better - and keep guests coming back.

30 June 2025

Sustainability sells: how to turn eco-conscious travellers into loyal guests

Sustainability: more than a buzzword, it’s a booking magnet Eco-friendly travel isn’t just a passing phase—it’s the new standard. Guests aren’t just l...

Sustainability

24 June 2025

How to get found online: A guide for hospitality marketers

You built it, now let them come You’ve crafted your strategy, launched your website, and finessed your photography. But in today’s digital landscape—e...

Marketing

19 May 2025

Nailing your property’s photography: let's make sure they swipe right

Time to say goodbye to pictures of couples in bathrobes For this fourth instalment of the Fully Booked blog, let’s talk about something that often get...

Marketing

25 April 2025

Your website is your shop window - make it count.

Why your website remains your most important marketing tool For this third edition of this Fully Booked blog series, I want to focus on the biggest to...

Marketing

28 March 2025

How digital habits are reshaping hospitality

From Gen Z to Baby Boomers, each generation has had a different relationship with technology, but one thing is certain: digitalisation is reshaping ho...

Property management

24 March 2025

Good marketing starts with Google Ads…. Said no one ever

It all starts where we don’t want to go: the data Good marketing does not start with Google Ads, a good website, or even trying ‘to go viral’ (I can’t...

Marketing

24 March 2025

ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin

ITB Berlin is always a whirlwind, and this year was no different. A couple of weeks later, the marketing team is finally catching its breath and comin...

Marketing

Guest checking in at a hotel reception desk

3 March 2025

Je t'aime, moi non plus: The love-hate relationship between hospitality operators and OTAs

Smart marketing for hospitality operators Hi, I'm Sandrine Zechbauer, the new CMO of RMS. I spent most of my career working for airlines and tech comp...

Marketing

Hospitality moves fast. Stay ahead.

A new identity for a new chapter

Sustainability sells: how to turn eco-conscious travellers into loyal guests

How to get found online: A guide for hospitality marketers

Nailing your property’s photography: let's make sure they swipe right

Stay up to date with our latest news and insights

Your website is your shop window - make it count.

How digital habits are reshaping hospitality

Good marketing starts with Google Ads…. Said no one ever

ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin

Je t'aime, moi non plus: The love-hate relationship between hospitality operators and OTAs

Hospitality moves fast. Stay ahead.

A new identity for a new chapter

Sustainability sells: how to turn eco-conscious travellers into loyal guests

How to get found online: A guide for hospitality marketers

Nailing your property’s photography: let's make sure they swipe right

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Stay up to date with our latest news and insights

Your website is your shop window - make it count.

How digital habits are reshaping hospitality

Good marketing starts with Google Ads…. Said no one ever

ITB 2025 Marketing debrief: The best stands, swag, and takeaways from Messe Berlin

Je t'aime, moi non plus: The love-hate relationship between hospitality operators and OTAs