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17% RevPAR growth, 18 hours saved a day: How City Break Apartments scales with RMS

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18hrs

Saved every day in admin

+17% RevPAR

Since RMS implementation

87%

Occupancy vs. 80% pre-RMS

City Break Apartments launched in Dublin in 2007 for guests who want to cook their own breakfast and sleep somewhere that feels like home in the heart of the city.

Today, City Break manages 745 units spread across Dublin: 250 serviced apartments, 395 hotel bedrooms, and 100 listings nationwide, covering the city district by district. With properties in every corner of the city centre, the business has been built on giving guests a base in Dublin, not just a bed.


The guest mix shifts with the seasons but sits at roughly 80% leisure, 20% corporate — and the ambition to keep growing is very much part of the story. Since moving to RMS in 2024, City Break has the growth platform to match that ambition: automating the operation, removing compliance risk, and using data to decide where to grow next.

RMS has changed how we think about growth. For the first time, we could see exactly which districts were most profitable and where we should be focusing our energy — and our investment.

Ronan Liddy

Ronan Liddy, CFO, City Break Apartments

Challenges

As City Break kept expanding, the limitations of their previous PMS became increasingly difficult to work around. Their previous PMS created operational bottlenecks and compliance risk. Here are the challenges that needed to be solved:

  • Manual reservation management: Bookings from Booking.com arrived by email and had to be entered into the system by hand. On a busy day, that meant 60 bookings entered manually.

  • Payment risk: Without an integrated payment solution, the team was collecting card details over the phone. For a business handling high volumes of bookings, that created real compliance exposure.

  • Limited reporting: Comparing periods or breaking down performance by location all required manual exports. Accessing the data was time-consuming, slowing decision-making

City Break Apartments case study page 1

The attitude was: why rock the boat? The business was doing very well. But we always knew that if we wanted to take it to the next level, we had to upgrade our PMS — and that’s why we turned to RMS.

Ronan Liddy

Ronan Liddy, CFO, City Break Apartments

City Break Apartments case study page 3

Solutions

When City Break decided to change PMS in 2024, they approached it methodically. Three providers were shortlisted and evaluated against a weighted scorecard covering operations, finance, and guest experience needs. RMS came out on top, and the reservations team set the bar: ease of use, channel connectivity, and payment handling came first.

Distribution & Open API: The Channel Manager connects directly to Booking.com — reservations flow in automatically, no manual entry. And through RMS's open API, City Break built its own guest app on top of the platform, connecting bookings and payments.

RMS Pay: RMS Pay was one of the decisive factors in choosing RMS. Pay-by-link replaced manual card collection with secure, automated payments built directly into the booking flow.

Triggered Emails + Housekeeping: With no front desk and apartments spread across Dublin, triggered emails replaced manual templates, ensuring every guest gets the right message at the right time. The housekeeping module coordinates turnovers and gives real-time visibility across the portfolio.

Reporting & Analytics: With properties across every district of Dublin in a single RMS database, City Break can benchmark performance district by district — occupancy, RevPAR, year-to-date trends. That data drives investment decisions and expansion strategies.

Payments are now fully integrated into the booking flow with RMS Pay. For the guests, it’s seamless and secure. For the finance team, that's four to five days a month on manual reconciliation — gone.

Ronan Liddy

Ronan Liddy, CFO, City Break Apartments

Results

  • 17% RevPAR growth since moving to RMS.
  • 87% occupancy, up from 80% pre-RMS (+7pp).
  • Up to 18 hours of admin saved every day since moving to RMS.
  • 4-5 days a month of payment reconciliation — freed up with RMS Pay.
  • All payments processed securely through RMS Pay, via pay-by-link.
  • Up to 60 bookings per day that once required manual entry now flow automatically through the RMS Channel Manager.

“The reservations team had been consumed by manual input. Then suddenly, they weren't – the RMS channel manager was.”

Ronan Liddy, CFO, City Break Apartments

 

 

City Break - Results with RMS

+17%

RevPAR since moving to RMS

18 hrs

Saved every day in admin

4-5 days

Freed up every month with RMS Pay

87%

Occupancy

Across reservations, payments, and guest comms, we were spending the equivalent of two people a day on manual work. That time is now back in the business.

Ronan Liddy

Ronan Liddy, CFO, City Break Apartments

City Break Apartments case study page rpg 2

RoomPriceGenie spotlight

With the RoomPriceGenie revenue management solution integration to RMS, City Break automated data-driven pricing. Before connecting to RoomPriceGenie, rates were updated manually, time-consuming and reactive, creating missed opportunities to get the best rates.

Just six months in, City Break is already seeing the impact:

  • Rates update automatically every hour based on live demand signals, and no longer depend on someone being at their desk.
  • ADR uplift of 11–22%, helping City Break capture more revenue from every stay.
  • Revenue grew across the portfolio, including gains of 19% and 16% at two properties.

“If Taylor Swift announces a Dublin concert on Saturday, we shouldn't have to wait until Monday to react. With RoomPriceGenie, we don't.”

Ronan Liddy, CFO, City Break Apartments

About the integration

Sounds familiar?
It’s probably time.

See how RMS helps serviced apartment operators simplify operations and scale with confidence.

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City Break Room

City Break Apartments, Ireland