London, 4 November 2024 – Leading provider of property management software across the hospitality industry RMS Cloud, has announced a key appointment to its executive team as the company seeks to strengthen its position in global markets.
A marketing expert with over 16 years of experience across the travel and hospitality technology space, Sandrine Zechbauer takes on the role of Chief Marketing Officer (CMO)
Sandrine has held key leadership roles in the airline industry, including prominent brands such as British Airways, Etihad and Air France, as well as travel technology software brand Sabre. She joins RMS Cloud from global community software platform Khoros where she was Senior Director of Global Demand Generation.
In her new role, Sandrine will oversee RMS Cloud’s global marketing teams and spearhead the company’s marketing strategy to build brand awareness across its key territories in Europe, the Middle East and Africa (EMEA), Asia and the Pacific (APAC) and the Americas.
This key appointment forms part of RMS Cloud’s strategic growth plans globally, strengthening visibility in both established and emerging markets and solidifying its position as a leading provider of property management technology to the hospitality industry.
Peter Buttigieg, founder and chairman at RMS said: “With a strong track record of delivering business growth for globally recognised brands through customer-centric, data-driven marketing programmes, Sandrine’s impressive experience across the travel and global technology sectors makes her perfectly placed for this role.
“Sandrine’s appointment marks a significant moment in RMS strategic growth plans, and her vision coupled with the wealth of experience she brings will be vital in driving the brand forward and raising its profile across our key global markets ”
Sandrine , Chief Marketing Officer at RMS said: "I’m thrilled to join RMS at such a pivotal time. The company has an incredible legacy of innovation in the hospitality technology space and a clear ambition for global growth. I look forward to working with the team to build on this success, driving impactful marketing strategies that not only strengthen RMS Cloud’s position as a market leader but also deepen our connections with customers worldwide.”
