Travel Trends
Delivering Campground Experiences for the New Travel Generation
Creating Experiences. Thanks to a new generation of travelers, those two words should be imprinted in your mind. Your job as an RV Park or campground manager/owner is no longer as simple as “Welcome to your camp site. Enjoy your weekend.” Campers, quite simply, want more. What lies behind the “more” is something called the experience economy, driven by people's growing interest in spending money on experiences rather than on material goods. These are the guests who want to show off their surroundings and share every detail of their vacation - typically on social media. Of course, it will come as no surprise that Millennials, the nation's biggest generation by the numbers, are at the forefront of this trend. And it's their vacation expectations (and their smartphones!) that should be shifting your strategy. Here are a few ideas that can help you make it happen. Make It Personal The most direct path to creating an experience for your campers is through knowledge. Learn about them and then personalize their stay based on that information. Here are two ways to make that happen.