Smarter tech, better stays. Hospitality, upgraded.

Change has always been part of RMS’ DNA. From humble beginnings in the Australian holiday park industry to powering operations at luxury resorts worldwide, we've consistently evolved with the industry.

Today, we’re proud to unveil the next step in our journey: a bold new brand identity that reflects not just who we are, but also where we’re headed.

More than a new look, it’s a new outlook

Our rebrand isn’t just a visual update (although yes, I am excited about the new logo, colours, and font). It is a reflection of our strategic evolution and a renewed commitment to the values that drive us and the people we serve.

At its heart, the new RMS brand is about connection. The entire hospitality industry is built on touchpoints—the moments where technology meets service, staff meet guests, delivery meets experience, work meets life.

This rebrand is an expression of our mission to power those touchpoints. To be the invisible hand that helps you connect the dots between people and places, technology and properties, insights and action.

It is also a reflection of the industry's diversity and dynamism. It’s modern, flexible, and inclusive—just like the properties we support.

The new visual identity, with its clean lines and vibrant palette, reflects the simplicity and clarity we strive to deliver in our technology. And our updated messaging puts the spotlight where it belongs: on our customers, their guests, and the magic that happens when everything just works.

Why Touchpoints?

It is no longer enough to be a good host to manage a property successfully. Sustained business growth stems from orchestrating your systems, processes and teams in order to elevate both your guests and staff experience. And that’s where RMS comes in.

Our new brand reflects this holistic vision. We’re not just a software provider—we’re a platform for connection. A way for hoteliers, holiday park operators, and property professionals to:

• Power efficiency through automation and efficient operations
• Delight guests from the moment they browse to when they check out
• Boost revenue and future-proof your business and pave the way for investments and innovations

With every interaction, we help properties transition from siloed processes to connected systems. From reactive service to proactive engagement. From manual to modern.

From the very beginning, we’ve partnered closely with local operators—listening, learning, and evolving with them. That foundation of collaboration and trust has shaped who we are today: a global company with a local soul.

Whether we're supporting a family-run caravan park in Australia, a US resort group or a serviced apartment property in the UK, our commitment to customer success is unwavering. We don’t just serve the industry—we’re part of it.

Your guests. Our mission.

At RMS, everything we do is driven by one simple belief: Your guests are at the heart of your business—and that makes them our mission too. This ethos sits at the core of our new brand. It’s a promise that we’re here not just to build great software, but to empower you to create unforgettable experiences for the people who matter most.

Whether it’s through more efficient workflows, smoother check-ins, or better communication, our goal is to help you focus on what truly matters: delivering exceptional guest service.

The future of hospitality is bright.

This is more than just a brand refresh. It’s an affirmation of our purpose.

As we continue to expand globally, innovate rapidly, and support an ever-growing community of property owners and operators, our ambition is clear: to be the platform that powers the future of hospitality.

One touchpoint at a time.

Thank you for being part of this next phase of the RMS journey. We’re just getting started.