GUIDE

The Ultimate Communications Guide for Park Owners

The ultimate communication guide for park owners

Better guest experiences start with better communication

Discover how park operators are turning one-time campers into loyal guests using smart, automated messaging.

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Reflections holiday park

Inside your toolkit

You’ll get practical tools and examples to help simplify guest comms, save time, and improve the guest journey, without starting from scratch.

 

  • Plug-and-play email templates
    Five ready-to-use emails covering confirmations, reminders, upsells, and post-stay follow-ups, all customisable and RMS-ready.
  • Quick-start setup guide
    Step-by-step instructions for setting up automated emails using Form Letters, merge fields, and triggers in RMS.
  • Pro tips to personalise messaging
    Make every message feel timely and relevant, from arrival details to last-minute nudges.
  • Ideas to drive reviews and repeat stays
    Sample review request language and loyalty-focused messaging to keep guests coming back.

What you’ll take away 

Walk away with more than just templates. You’ll have the tools and confidence to communicate smarter and drive real results.

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Smarter workflows

Save time with automated messaging that runs in the background, so your team can focus on the bigger picture.

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Stronger guest engagement

Deliver timely, personalised messages that build trust, from booking confirmations to thoughtful follow-ups.

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Repeat bookings backed by data

Use insights and feedback to refine your approach and turn happy guests into loyal returners.

Summerstar Tourist Parks

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Book time with our experts and learn more about the platform behind 7,000 successful properties, RMS will transform your business.