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The 2026 State of Glamping Report

What today’s travelers really want. 

Glamping has moved from niche to mainstream, and traveler expectations are rising just as quickly.

The 2026 Glamping Industry Report uncovers how 1,500 travelers across the U.S., UK, and Australia choose, book, and experience glamping today. Backed by global data and operator insights, this report reveals the trends driving a $1.3Bmarket and the best ways properties can attract more bookings year-round.

 

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State of Glamping Report 2026

Let's take a peak

Inside the 2026 report, you’ll uncover:

  • A clearer view of today’s glamper
    See what drives travelers to choose glamping, from the desire to connect with nature to the search for memorable, comfort-focused experiences.
  • The lodging types shaping demand
    Explore which accommodations travelers are booking most and where interest is growing across cabins, yurts, safari tents, and emerging structures.
  • How travelers find and book their stay
    Understand the digital touchpoints that influence decisions, including the role of social media, direct booking, and the communication guests expect before they arrive.
  • Seasonality and stay patterns that matter
    Learn when travelers prefer to glamp, how long they stay, and where properties can capture more year-round revenue.
  • Why sustainability influences bookings
    Discover how eco-friendly practices shape traveler choices and what guests look for in environmentally responsible glampsites.

What you’ll take away

Understand where the glamping market market is going with RMS new glamping industry report
Understand where the market is going

Gain clarity on how traveler expectations, technology adoption, and market growth are reshaping outdoor hospitality in 2026 and beyond.

How to stay competitive
How to stay competitive

Identify the strategic areas that matter most for standing out online, improving your guest journey, and strengthening your property’s position in a fast-moving category.

What to do next
What to do next

Walk away with practical recommendations to improve performance, enhance your offering, and build experiences that keep guests returning year after year.

RMS State of Glamping Report 2026

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