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REPORT

2025 State of Outdoor Hospitality Report

Discover what guests want and how your property can adapt.

The outdoors is more popular than ever, but how guests plan, book, and experience it is evolving fast.

This years State of Outdoor Hospitality Report explores how different camping styles, from tents and RVs to glamping and van life, are shaping guest expectations and booking behaviours.

Inside, you’ll discover trends that can help you attract more guests and keep them coming back.

Download now
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Inside your report

Campers’ habits are evolving, from how they choose destinations to the way they book and what they expect when they arrive.

Our free report gives you the insights you need to understand today’s outdoor guest and prepare for the year ahead.

  • Shifting guest preferences
    Learn how different camping types, from traditional tents to RVs to glamping are shaping demand.
  • Booking behaviour
    See how technology is influencing when, where, and how guests reserve their stays.
  • Economic and social factors
    Understand how financial pressures and government changes could impact travel decisions.
  • Generational insights
    Explore what Gen Z, Millennials, Gen X and Boomers each look for in their outdoor stays.
  • Experience expectations
    Discover what matters most to guests, from scenery to communication touchpoints.

What you’ll take away

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Anticipate guest expectations

Learn how booking behaviour, technology, and communication shape guest expectations before and during their stay.

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Understanding your audience

Explore how generational differences shape camping preferences and discover how to align your offerings.

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Stay competitive and grow

See how to adapt to economic pressures and shifting travel patterns while finding new opportunities for growth.

Ready to dive in?


Just drop your details into the form to download the State of Outdoor Hospitality Report 2025.

Inside, you’ll find the trends and insights helping outdoor properties like yours plan smarter for the year ahead.
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Let's chat


Ready to adapt your property to what guests want most? Book time with our experts.                                                                             

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