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REPORT

2024 State of the Industry Report

From boomers to zoomers: A closer look at how every generation camps.

Camping is on the rise, but how guests choose to book, stay, and use technology looks different across age groups. This report highlights the latest trends shaping outdoor hospitality in 2024, giving you the insights to understand your audience, adapt to their needs, and create better guest experiences.

Download now

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Inside your report

Get a clear view of how today’s campers are planning, booking, and spending time outdoors.

  • Camping Demand
    Discover how interest in camping continues to rise, with most guests already planning their next trip.

  • Generational Insights
    See how Gen Z, Millennials, Gen X, and Baby Boomers each approach camping differently, from glamping to RV stays.

  • Technology Trends
    Explore how campers prefer to book, communicate, and use tech, from mobile-first reservations to digital guest touchpoints.

  • Economic Pressures
    Learn how inflation is impacting camping choices across age groups and what that means for pricing and planning.

What you’ll take away 

Turn the data into practical steps for your business in 2024.

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Stronger guest insight

Pinpoint what matters most to different age groups and tailor your offering to meet their expectations.

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Opportunities to adapt

Find new ways to diversify your sites, activities, and amenities to attract a broader mix of campers.

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Smarter strategy

Learn which technology investments and pricing approaches can help you stay competitive in a changing market.

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Let's chat

Book time with our experts and learn more about the platform behind 7,000 successful properties, RMS will transform your business. 

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