The Great Outdoors in the Digital Age: How Millennials and Gen Z are shaping camping.
As the first digital-native generations, Millennials and Gen Z bring new expectations to the outdoors. This report dives into how younger campers balance their love of nature with their demand for convenience, connectivity, and choice, and what that means for the future of outdoor hospitality.
Dive into the research on how Millennials and Gen Z are planning, booking, and experiencing the outdoors. Discover...
Camping Preferences
Explore how these two generations like to camp, from tents and RVs to the rising popularity of glamping.
Destination Drivers
See what influences their choice of sites, with scenery, activities, and location topping the list.
Digital Behaviours
Learn how they find, book, and communicate with campgrounds, from word-of-mouth to mobile-first reservations.
Technology Sentiment
Understand how younger campers feel about technology in camping, from Wi-Fi and AR to contactless payments.
Future Outlook
Explore how Millennials and Gen Z see technology shaping the future of camping, and how operators can adapt.
See how Millennials and Gen Z choose to camp or glamp, and what keeps them coming back.
Learn where digital tools like online booking and cashless payments matter, and where campers still prefer to switch off.
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Understand how these generations see the future of camping, and how you can adapt while keeping the outdoor experience at the centre.
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