Despite being first introduced back in 1992, SMS is far from obsolete as a marketing method in the tech-savvy 21st century. And with open rates up as high as 98%, you’re missing a trick if you’re not utilising SMS technology in your hospitality business.
Australia’s caravan and camping industry is resilient in times of crisis. Strong demand prevails post major crises throughout Australia’s history, including Cyclone Tracy, the Global Financial Crisis and the September 11 attacks as Australians retreat to the safety, familiarity and comfort of a caravan and camping holiday.
Accommodation trends have shifted the way that properties operate. While the focus on reducing top-line costs remains a priority, properties are simultaneously trying to capture the gradual increase in consumer demand.
Airbnb has developed a standard of cleaning made specifically for hosts. Earlier this year, they partnered with health and hospitality experts to create their enhanced cleaning protocol, a set of guidelines for cleaning and sanitisation. These guidelines were developed with your well-being in mind, from recommended gear to step-by-step checklists.
Loyalty or rewards schemes are great revenue-driving and customer satisfaction solutions that encourage guests to spend more time and money at your property. Repeat guests will also be more inclined to spread the word to their friends and colleagues, boosting referral traffic and promoting word-of-mouth marketing.
Guest post by Murtaza Rangwala from Pace Revenue.
Whether you’re already using online travel agents (OTAs) to market your property or are just starting out, you want to make sure you’ve got the right configurations to maximise booking potential. In the current climate, it’s essential for properties to optimise their profiles on online booking websites to encourage more guests to book.
Following lockdowns and a decline in European and international flights, it was no surprise to see a spike in UK domestic travel throughout the summer months.
Guest post by Tracey Patterson, originally posted on LinkedIn.