Why a global serviced residence owner-operator selected RMS Enterprise to power their business in preparation for strong future expansion.
In April 2019, RMS won the highly competitive tender to become the sole property management system for The Ascott Limited (Ascott), one of the leading international lodging owner-operators.
The pilot commenced in early 2018, with three select Ascott properties in Singapore, China and France. The global rollout commenced in March 2019 across 30 countries. This included RMS’ property management, central reservations, distribution and inbuilt channel manager technology to support online bookings, maintain channel management and operate a front office system in a single application. The rollout was completed in October 2020.
With the open API architecture design of RMS, Ascott is able to fast track many digitalisation initiatives to drive better operational efficiency and achieve improved customer satisfaction.
RMS founder and managing director, Peter Buttigieg, welcomed the Ascott partnership as a major step forward for the business.
“We are very excited to be working with Ascott – they are a great company with big plans, and we look forward to growing with them,” Mr Buttigieg said. “Our global partnership with Ascott will also enable us to accelerate the development of our technology, something that will benefit all our users,” he said.
Alfred Ong, head of global operations for Ascott, said “moving into cloud is one of our digital initiatives to support Ascott’s fast-growing business. Ascott achieved record growth last year, crossing 100,000 units globally. We expect to continue with this strong growth momentum to achieve our target of 160,000 units worldwide by 2023."
"As we expand, we need systems that are scalable and RMS’ solution meets this requirement.”
Head of global operations, Ascott
Ascott has over 69,000 operating units and about 48,000 units under development, making a total of about 117,000 units in over 700 properties. The company’s serviced residence and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello and POP!. Ascott’s portfolio spans more than 180 cities across over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA.