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One platform, 26 properties: Lafayette Hotels boosts direct bookings by 70%

Lafayette Hotels white dark

2x

More online direct bookings in four years

 60+ hrs

 Saved every week on financial reporting

$100k

Saved every year on server/IT costs

Operating as one, delivering the genuine New England hospitality guests love.

From coastal sunsets to mountain bear sightings and northern lights over Ogunquit, Lafayette Hotels doesn’t just offer a place to stay, it delivers unforgettable guest experiences. With 26 properties across New England, they’ve built a reputation for warm, wholesome, and some might say, magical hospitality.

But scaling that magic isn’t easy. Fragmented systems, manual processes, and snowstorm-induced outages were slowing things down. Lafayette needed a tech partner that could match their pace without losing the personal touch.

That’s where RMS fits right in, a platform that elevates hospitality, not complicates it.

Since switching, Lafayette Hotels has unified operations, scaled faster, and empowered teams with smarter tools.

When you manage 26 properties, speed and control are everything. With RMS, I can update rates, policies, or form letters instantly across the group. That kind of centralization lets us move faster than the market and stay consistent at scale.

Ramsey Lafayette

Ramsey Lafayette, President, Lafayette Hotels

Challenges

  • Too many systems, too much cost
    Lafayette was juggling six PMS systems, three channel managers, and even paper trails, with no integration between them. Server upkeep cost over $100,000, and snowstorms regularly knocked systems offline when they were needed most.

  • 8 hours/day on manual data entry
    Staff were spending over 20 minutes per property each day just entering accounting data, that’s more than 8 hours across the group, daily. With on-site-only access and limited computer availability, even basic tasks dragged, and things slipped through the cracks.

  • Fast growth needs solid systems
    Bringing new properties on board was anything but smooth. Some were still running on paper, training looked different at every site, and nothing felt standard. Lafayette needed a faster, more consistent way to grow, without losing control or slowing down.

  • No easy way to recognize repeat guests
    Lafayette wanted every guest to feel the same warmth and welcome, no matter which property they visited. But without unified guest profiles, it was hard to recognize repeat visitors or deliver that seamless, familiar experience across the group.
Lafayette Hotels Nordic Village

RMS is a huge upgrade from the systems we had before. I can fix issues remotely, even late at night, and new staff are making reservations just by watching over my shoulder. It’s intuitive, flexible, and makes daily operations smoother.

Logan Lafayette

Logan Lafayette, General Manager at Oceans Edge, Lafayette Hotels

Tug Boat Inn Lafayette

Solutions

RMS has brought Lafayette Hotels’ operations under one roof, replacing fragmented systems with a single, scalable platform built for growth.

Cloud access & open integrations
Staff log in from any device to support guests and keep operations running smoothly, even during snowstorms. RMS’s open API lets Lafayette connect with the tools they need, like IDeaS, STR, and Pine Software, keeping tech flexible and future-ready.

Booking engine & channel manager
Lafayette has created a seamless, branded booking experience with RMS, driving direct reservations and re-engaging guests with automated abandoned cart emails. Five OTA channels are managed from one place, keeping everything in sync.

Unified guest experience
With RMS, Lafayette instantly recognizes repeat guests across all properties with guest profiles, making every stay feel familiar. The team can manage bookings and check-ins for multiple hotels from a single front desk, streamlining busy days and delivering a consistent guest experience, no matter the location.

Automation across the board
RMS automates daily accounting and reporting, giving managers instant visibility into performance and trends. Rate and inventory updates happen in seconds, helping Lafayette keep pricing accurate and competitive, without the manual work.

With RMS, I manage four properties from a single login. No system-hopping, no driving across town. We’ve centralized four front desks into one, and on peak days with 200 checkouts and 200 arrivals, our team handles it in seconds. It’s streamlined, smart, and a total game-changer.

Molly Moore

Molly Moore, General Manager at Old Orchard, Lafayette Hotels

Results

  • Lafayette has eliminated over $100,000/year in server and IT maintenance costs by moving to RMS.
  • Automated accounting and reporting save the team 60+ hours every week, replacing manual entries across the group.
  • Centralized front desk operations now handle check-ins and checkouts for 315 rooms across four properties, even on days with 200 arrivals and departures.
  • Over 70% of Lafayette’s reservations are direct, with online direct bookings more than doubling in the past four years since moving to RMS.
  • Onboarding new properties is faster than ever, going live in as little as 9 days, with standardized tools and processes making training consistent across locations.
  • Zero downtime since moving to RMS, Lafayette stays online, even through snowstorms.
Results Lafayette Hotels

$100k

Saved per year on server/IT costs

60+ hrs

Saved per week with automated accounting

9 days

To onboard a new property onto RMS

70%

Direct bookings

Featured image 2 Lafayette Hotels