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Smart hospitality: CLLIX adopts dynamic pricing for growth

Cllix logo

20+

properties across Australia

2,500+

designer apartments and growing

Executive summary

CLLIX Apartments and Hotels, a leading Australian hospitality group with over 17 properties across coastal and urban locations, partnered with RMS to modernize its operations and support rapid expansion. Facing limitations with outdated property management systems, CLLIX sought a dynamic, enterprise-grade solution to streamline operations, automate pricing, and enhance revenue management. RMS delivered a powerful platform featuring dynamic pricing, integrated channel management, and custom reporting tools.

As a result, CLLIX improved occupancy rates, boosted ADR, and gained real-time insights across its growing portfolio of 2,500+ designer apartments, setting the stage for continued growth in Australia and international markets.

More than ever, travellers are seeking a convenient and stress-free experience which extends through to their accommodation, and we are confident we will deliver on that with our new website, 24/7 online concierge, and hassle-free self-service technology.

Michael Song, CEO of Cllix

Michael Song, CEO

Challenges

CLLIX Apartments and Hotels faced several operational challenges as their portfolio rapidly expanded across Australia. Their existing property management systems were outdated, unreliable, and lacked the advanced features needed to support growth. They struggled with inefficient rate management, requiring a dynamic pricing solution that could automatically adjust based on occupancy and seasonality. Additionally, the absence of a built-in channel manager led to increased costs and manual updates across booking platforms, while fragmented systems made it difficult to centralize data and gain actionable business insights.

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Cllix hotels

Solutions

To overcome its operational and technological challenges, CLLIX partnered with RMS to implement a modern, enterprise-grade property management system tailored to the needs of a growing hospitality group.

Dynamic pricing engine: Automatically adjusts room rates based on occupancy and seasonality, boosting revenue and optimizing yield

Integrated channel manager: Instantly updates pricing and availability across all booking platforms, reducing manual work and third-party costs.

Configurable reporting tools: Centralized dashboards provide actionable insights and automate performance tracking across all properties.

Advanced configuration: Tailored multiBAR and revenue management features to their unique business model.

Results

By implementing RMS' dynamic and integrated property management solution, CLLIX Apartments and Hotels significantly improved operational performance and revenue outcomes across its portfolio.

  • Improved ADR and occupancy rates through automated, real-time dynamic pricing.
  • Increased booking efficiency with instant rate updates across all OTAs via the built-in channel manager.
  • Enhanced decision-making through centralized, custom reporting and data insights.
  • Streamlined guest experience with 24/7 digital concierge services across all properties.
Brisbane cityscape

20+

properties across Australia

2,500+

apartments and growing

24/7

digital concierge