Industry insights and trends for campgrounds and parks in Australia. Should we shift our mindset to attract a new customer, or should we stop listening to what the customer wants? At the Vic Parks Annual Conference last week, we captured the latest topics in the industry that will help parks attract more travellers this upcoming holiday season.
As a property operator, you know the value and importance of keeping guests happy and finding the time to successfully grow your bottom line. At RMS, we hear from our industry network regularly about the challenges of maintaining operational efficiency whilst managing your customer satisfaction are among the hardest hurdles a property must overcome. This is why it's important to remain on top of industry trends particularly when innovation in the tech space means that you can adopt new methodologies as your guests' needs change. The new wave of demand combined with staff shortages and the other environmental factors at play in 2022 are only making it more challenging. It is increasingly important that businesses of all sizes leverage the right technology to combat change.
This article was originally published on news.com.au and created in partnership with Dell Technologies.
While tech-powered customer experiences have been around for a while (such as online check-in for flights), the initial purpose was to save people time by utilising the tech at their fingertips. However, since the arrival of COVID, the role of technology to deliver a contactless guest experience has become essential, rather than just a convenience.
As an outdoor property owner or manager, you know the importance of keeping up with the latest trends within the hospitality world. But what exactly are these trends?
Creating Experiences. Thanks to a new generation of boating enthusiasts, those two words should be imprinted in your mind as the strategy of 2018. At the core, marinas are essentially the same as they were 30 years ago—and by and large, they still accomplish the basics. But with the surge of millennials quickly becoming a major force in the marketplace—as boat owners, boat-share members and watersport lovers—it may be time to consider upgrades that meet their lifestyle and lead to the experiences they crave. Remember, this is the demographic borne greatly from the baby boomer generation, and a lot of them caught the boating bug from their parents. So, the water love is the same—but the difference lies in attitudes. While the majority of boomers looked at boats as trophies (aka: overflowing with bells & whistles), millennials tend to value minimalism—they want a functional, well-performing boat that will get them out on the water, and deliver an amazing experience (i.e. wake boarding, surfing, water skiing).
Any campground owner will tell you that after so many properties and expansions, it becomes nearly impossible to manage all channels of guest communication. From conversing on different booking websites to phone calls and emails, things just get lost in the shuffle.
Your marina(s) all rely on your reservation management system to keep things running smoothly. While the software helps to keep current boaters’ reservations in order, did you know the right management tool can also help you attract new boaters as well?
There’s no doubt that almost any brand can benefit from maintaining an online presence; campgrounds and RV parks are no exception. But with so many different social media platforms, it can be challenging to engage with them all.
In today’s digital world, your website is one of the first places prospective guests go to learn about your hotel.
It’s time to switch your property management system (PMS). But now that you made the decision to change your PMS, the reality of actually migrating your system is setting in… and the pressure is on.
Adding social media to your campground’s marketing strategy can seem like a no-brainer, but actually executing that plan might be more difficult. It can be hard if you don’t know where to start or which platforms you should use.
Travel trends are changing, and so are camper preferences when it comes to making campground reservations. Based on statistics from the RV Industry Association, nearly 40% of RV owners are from the millennial or Gen Z generations. With nearly half of your campers likely to be from this tech-savvy era, adapting to generational trends is key to prioritizing the camper experience.
Our industry comes with inevitable changes through high and low seasons, but it’s important to keep guests connected all year long through your hospitality marketing strategies.
As a property owner or manager, it can be hard to juggle marketing efforts on top of your day-to-day operations, especially during your busy season.
As RV Travel and camping becomes more popular, competition for visitors can come down to which park has more attractive amenities. Travel trends show that parks that invest in upgrades show an increase in revenue as well as higher ratings and online reputation scores. It's important to know your customer base, collect and respond to their feedback, and keep up with the competition. Here are some upgraded amenities that some campgrounds and RV parks are offering to attract more visitors:
Millennials and Gen Z teens are taking their free-spirited (but always connected) route back to nature, and that can be a major boon for outdoor hospitality businesses. You just need to make sure your campground/park is up to par and ready to rock when they roll into town.
As the slow season approaches, you may be wondering how to keep your outdoor property thriving. The good news is that you don’t have to wave your end-of-summer business goodbye just yet.
Managing an RV park can be complicated, especially when you’re searching for the best ways to streamline and coordinate your day-to-day processes.
When guests are ready to travel, they research their accommodations and book where they’ll stay long before packing their bags. That means their search for lodging starts online, and oftentimes, it will lead them to a variety of hospitality websites.
Like any business, your goal is to work towards operational excellence with your properties. You’re likely looking to seamlessly execute your day-to-day processes, ensure your guests are having a consistent, incredible experience, and position your properties for success in the hospitality industry.
What technology should I focus on to welcome guests back safely? “I have read that where possible, hotels should have technology in place that reduces contact between guests and hotel staff. What technology should I be focusing on in my property right now so that I’m ready to welcome guests back safely once travel starts picking up again?”
Your campground is always looking for ways to stand out from the competition. One surefire way to win over guests is to make them feel special.
When the end of summer approaches, most campgrounds start to see their seasons slowing down. But it doesn't have to be that way! With the right tips and campground marketing ideas, there are ways to engage your audience, encourage visits in the off-season times, and overcome many of the typically slow season concerns you might be facing otherwise. Here are some ideas you can start right away to avoid slow season stagnation:
Creating Experiences. Thanks to a new generation of travelers, those two words should be imprinted in your mind. Your job as an RV Park or campground manager/owner is no longer as simple as “Welcome to your camp site. Enjoy your weekend.” Campers, quite simply, want more. What lies behind the “more” is something called the experience economy, driven by people's growing interest in spending money on experiences rather than on material goods. These are the guests who want to show off their surroundings and share every detail of their vacation - typically on social media. Of course, it will come as no surprise that Millennials, the nation's biggest generation by the numbers, are at the forefront of this trend. And it's their vacation expectations (and their smartphones!) that should be shifting your strategy. Here are a few ideas that can help you make it happen. Make It Personal The most direct path to creating an experience for your campers is through knowledge. Learn about them and then personalize their stay based on that information. Here are two ways to make that happen.
When traveling in campers and RVs, guests often drive late into the night to avoid bumper-to-bumper traffic and shorten travel time. You know better than anyone that this means campers arrive during all hours of the night...