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Strengthen your digital guest journey: RMS + Criton

Kicking off our Partner Showcase series is Criton, a digital guest engagement and integrations platform. We chatted to the team to find out about the services they offer, how they stand out from the crowd and how Criton can make a difference to your hospitality business.

Tell us more about Criton

Criton is an award-winning platform that simplifies digital transformation, enabling hoteliers to deliver the perfect digital guest journey and maximise in-stay spend.

With Criton, hotels and serviced apartment operators can digitise their guest information and wrap all guest-facing technology into a sophisticated, custom-branded app.

Features of our mobile technology include location-based push notifications, mobile check-in, digital door key, messaging, food ordering, loyalty programme and more.


What services do you provide for hospitality operators?

There is a plethora of guest-facing technology available to hoteliers, but hoteliers cannot ask their guests to interact across multiple touchpoints.

Criton empowers hotel and serviced apartment operators to wrap all guest-facing technology into a sophisticated, white-labelled mobile app that ultimately streamlines operations, enhances the guest experience and drives more revenue from increased direct bookings and in-stay spend.

Criton integrates with PMS systems, digital door key solutions, loyalty programmes and omnichannel communication platforms to put everything guests need at their fingertips.

With Criton, you can create your own branded app to:

  • Replace printed materials and give your guests everything they need on their own phone
  • Offer a contactless guest experience
  • Increase revenue and upsell services and facilities
  • Save money and boost guest engagement
  • Drive direct, repeat bookings and save on OTA commission
  • Gain valuable insights into your guests’ preferences with powerful analytics


What’s unique about Criton? 

The custom-branded mobile apps that we create for operators are designed with a user-centric approach to ensure that they are intuitive and very easy to use.

Unlike other mobile app providers, we offer our customers access to CIMS – the Criton Insights & Management Suite – which enables them to be in complete control over the content within the app and make changes whenever required, without waiting for someone to do it for them. CIMS also provides hoteliers with an analytics platform to gain insights into customers’ interests and preferences.

How can RMS Cloud customers benefit from integrating with Criton?

We offer RMS Cloud customers a special discount to create their mobile app with Criton. Thanks to the integration between the two platforms, you can deliver a fully contactless guest experience, enabling guests to check-in on their own phone.

By offering mobile check-in, you can facilitate social distancing and reduce queues at reception. As we also integrate with door key providers, such as Assa Abloy and Salto Systems, you can offer mobile door key, enabling guests to open their room using their phone.

With the rising importance of maximising in-stay spend, hoteliers can also use this technology to allow guests to request room service and order and pay for food at the touch of a button.


What are some of your recent successes?

In 2020, we won the Best Technology Supplier accolade at the Travolution Awards and were named Best Engagement Platform for Hotels by Business Elite Awards.

We were also shortlisted in the Contactless Solution category of the prestigious Skift IDEA Awards 2020, alongside CitizenM Hotels.

We're proud to be working with hundreds of prestigious brands, such as Sunborn, Fairmont, Crerar Hotels, Cheval Residences, ICMI Collection and Curious Hotels, as well as many independent hotels worldwide.

What do your customers love about Criton?

“Since its introduction, the Cheval App has become a digital extension of our concierge team, generating new conversations with hundreds of in-house and prospective guests. The additional customer engagement has given us insights into our guests’ needs and has allowed us to act quickly to remedy any issues that occur on property. The platform has also generated revenue directly via our mobile booking platform and the in-apartment ordering system.”

George Westwell, Director of Cheval Residences - watch video case study

"The app enabled us to remove all the high-touch items from our rooms, including magazines and the guest information book. By digitising everything, we had the power to use one central system to be able to update a lot of technologies and a lot of information for the guests. Developing an app also enabled us to offer online check-in and digitally capture that information about the guest that is now required for track and trace."

Joe Setchell, Group Marketing Director at A Curious Group of Hotels

“We’ve had more hits on our mobile site than our main desktop site now, so that shows that everyone is embracing mobile technology and we have to embrace it with them. We need to listen to our guests, to the data and statistics that Criton provides, and make sure that everything they can do is simple and at the touch of a button.”

Jason Adams, Managing Director at Rockliffe Hall Golf & Resort - watch video case study

What can Criton customers expect from you in the near future? 

We will continue to integrate with the digital door key systems to give our operators access to the majority of digital door locks.

RMS is proud to partner with Criton - check out their website for more information.

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