Using Your Park Management System to Maximize Revenue

As the travel and hospitality sectors recover, now is the time for campground owners to ensure their Park Management System (PMS) has the features and functionality they need to achieve their business goals. With many properties forced to temporarily close or to operate at a minimum, revenue streams for most parks and campgrounds have been slower than usual. As travelers begin to venture out again and properties start getting more traffic, it is important to focus on using your PMS to its fullest potential to maximize revenue. To get the most return on your technology investment, look for a PMS with built-in revenue-generating features.

Capture More Bookings

Utilize the tools your PMS offers to capture as many bookings as possible. A fully integrated PMS should provide an internet booking engine that displays real-time availability and captures more stays through direct online bookings on your website. A tool such as an integrated channel manager enables you to connect to all major online travel agents (such as Expedia, Booking.com, etc.) and update rates and availability across channels instantly. Look for a PMS with built-in marketing tools capable of sending targeted email campaigns with promotional codes that guests can apply to their reservation through the online booking engine.

Utilize Pricing Tools

Your PMS should offer pricing tools that help maximize your revenue through rate management. For instance, dynamic pricing features will automatically adjust rates based on supply and demand to maximize yield or occupancy. After setting a master rate, the system should also offer a tool for Derived Rates such as a AAA or military discount that are automatically calculated off your master rate. These tools will result in time saved and increased revenue and are easily and seamlessly operated and modified from a user-friendly Control Panel.

Create Upsell Opportunities

Look for a PMS that allows guests to opt into various upsell items during the reservation process to maximize your revenue per booking. Extras such as firewood or pet fees can be seamlessly integrated with your internet booking engine to add revenue streams when guests are booking their stay. A fully integrated PMS should also offer a Guest Rewards program that incentivizes guests to stay at your property again and again, increasing the likelihood of repeat business and encouraging guests to spend more to receive rewards.

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About RMS

At RMS, helping RV parks and campgrounds achieve their business goals is our primary focus. Our cloud-based park management system (PMS) has a robust suite of features and functionality that can be tailored to meet each property’s unique needs and empower campground owners in any market conditions. For more information about RMS, visit www.rmsnorthamerica.com/woodalls.

RMS is cloud-based and highly configurable to individual property needs, including state parks, RV parks, campgrounds and multi-property enterprises. Our cloud-based park management system (PMS) has a robust suite of features and functionality that can be tailored to meet each property’s unique needs and empower campground owners in any market conditions. Fully equipped with a comprehensive suite of modules RMS provides an innovative software with features including Multi-Park Management, Online Booking, Dynamic Pricing, Point of Sale, Mobile Check-In, Guest Portal, Email Marketing, Interactive Maps and more. At RMS, helping RV parks and campgrounds achieve their business goals is our primary focus. Visit www.rmsnorthamerica.com to learn more and schedule a free demo.

Author Bio

Marc Devereux, Sales Account Executive, RMS North America

With 21 years of experience in the hospitality industry including leadership roles in sales, travel and technology, Marc Devereux is an expert at generating revenue, closing new business and building relationships to retain long-term customers. As a Sales Account Executive at RMS North America, Devereux is responsible for generating new RV park, campground and hotel business and ensuring that customers continue to get their needs met through RMS solutions.