Migrating to an online reservation system can seem like a daunting task. There’s a lot to assess and plan for ahead of time, but you don’t have to do it alone.
Many resources and tips are available to make this migration process as smooth and mistake-free as possible; and the right reservation management system will provide you with support along the way.
Below, we’re going to discuss some factors you should keep in mind prior to switching your offline processes to an accommodation reservation software:
1. Understand Your Current Processes and How They Can Be Improved
Consider New and Existing Payment Methods
Now that you’re moving to an online reservation system, it’s time to consider the payment methods you currently use and decide if you should add more options for your guests.
You can offer guests the ability to pay in a number of ways, including paying online or onsite at your property to allow visitors to pay based on their preference.
You may choose to highlight the most convenient payment method so the majority of guests use that by default, but it’s still a good idea to provide options and give your guests the ability to pay the way that works best for them.
Plan Pricing Strategy
When you decide to move to an online reservation software, you’ll want to consider your current planned pricing strategy and how you want to see that change.
With the right system, you’ll soon be able to utilize dynamic pricing features. Certain accommodation reservation platforms even offer you the ability to set certain times of the year at specific rates, determine any special offers you want to run, and continuously update your system to reflect the best pricing for your property.
Prior to moving to an online reservation system, double check that your existing guests still maintain their reservations.
One way you can ensure this is by blocking time slots that coincide with your current bookings to avoid double booking your property. This will ascertain your property has the correct bookings for any given night and keeps existing guests satisfied.
Contacts and Records
If possible, you’ll want to update existing guests’ records in your system and log their information retroactively, such as their previous bookings, contact information, and other relevant details. By recording guest data, you can learn more about them after each visit and build a strong relationship.
It’s also important to categorize each of your contacts as the correct type of contact. For example, you may want to separate your vendors and staff members from your guests for ease of access to their information.
2. Utilize New Booking Sources for Your Property
With the right reservation management system, you can integrate different booking platforms to maximize your reservations.
When you’re switching to accommodation reservation software from offline procedures, you need to consider which platforms you want your business to partner with to attract new customers.
You can also offer online bookings directly through your website. This will automatically add guest information to your system, saving your staff time and increasing productivity.
3. Consider the Time and Effort to Put Into Training Your Staff
Some employees will be unfamiliar with digital reservations and need training on the new system. You’ll want to make sure that you’re providing them with the support they need to learn your system, avoid mistakes, and improve your property in the long run.
Consider the learning and adjustment period when transitioning to the new reservation system. Understand that there will be mishaps, but make sure your reservation system offers support to rectify and solve issues your team might face.
Carving out this training may seem time-consuming now, but accommodation reservation software has the ability to save your team a significant amount of time in the future.
4. Take Your Business to the Next Level
Now that you have a number of aspects to consider before you begin your move to an online reservation system, it’s time for you to understand how you can capitalize on your new system once it’s in place.
As a property owner, growing your business is crucial. With the right tools, you’ll be able to create incredible guest experiences, make data-driven decisions based on in-depth reports, and take your business to the next level.
Access our free guide now to find out how the right reservation and property management system can help your business run seamlessly.