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Unlocking direct bookings at Bendooley Estate

Bendooley Estate, Australia

27%

direct bookings on own channels

1

branded self-managed booking platform

9.5

NPS Score

Executive summary

Bendooley Estate, a luxury single-estate venue in Berrima, NSW, sought to enhance its online presence and streamline operations across its vineyard, restaurant, event space, and six premium lodges. Facing limitations with its previous property management system—particularly around online booking capabilities and customisation—the estate migrated to RMS.

The transition enabled Bendooley to centralise operations, improve customer satisfaction, and increase direct bookings through a branded, real-time booking platform. With 24/7 support and a flexible, cloud-based system, RMS empowered the estate to deliver a seamless guest experience and scale its business with confidence.

The RMS software is really good, and they have an incredible knowledge of it. Everything we throw at them, they handle with ease.

Charles Cowell, Operations Manager

Challenges

To support its growth and maintain its reputation for luxury hospitality, Bendooley Estate needed to overcome several operational hurdles:

  • Limited online booking capabilities
    Their previous property management system lacked features to support direct online bookings, which restricted visibility and revenue potential.

  • No customisation or integration
    The system couldn’t be tailored to Bendooley’s unique multi-venue setup, nor did it offer seamless integration across lodges, restaurant, vineyard, and event spaces.

  • Fragmented operations
    Without a centralised platform, managing bookings, guest communications, and property updates was inefficient and time-consuming.

  • Lack of reliable support
    The estate required dependable onboarding and ongoing assistance to ensure a smooth transition to a new system—something the previous provider couldn’t deliver.

Bendooley estate
Bridal couple in front of Bendooley Estate

Solutions

The partnership with RMS delivered:

A customizable, real-time booking engine to enable direct bookings through a branded interface, reducing reliance on OTAs and improving the customer journey

Centralised property management across venues unified operations for lodges, restaurant, vineyard, and event spaces under one platform, improving efficiency and visibility.

Reliable 24/7 customer support: Provided expert guidance during migration and ongoing support, ensuring confidence in daily operations.

Results

  • 27% increase in direct bookings
    The introduction of a customisable, real-time booking engine significantly boosted commission-free reservations.

  • Exceptional guest satisfaction
    Bendooley achieved a Net Promoter Score (NPS) of 9.5, reflecting consistently high guest experiences.

  • Streamlined multi-venue operations
    RMS enabled seamless coordination across the estate’s lodges, vineyard, restaurant, and event spaces.

  • Stronger digital presence and control
    With a branded, self-managed booking platform and 24/7 support, Bendooley gained full confidence in managing its luxury estate online.

Countryside around Bendooley Estate

27%

of total bookings on own channel

Bendooley Estate

 

I have been managing and operating hospitality businesses for over 15 years and have never come across any company that even comes remotely close to the exceptional service that RMS have given us.

Charles Cowell, Operations Manager