RMS Cloud has announced a partnership with OTA Insight, the cloud-based data intelligence platform for the hospitality industry.

Integrating RMS Cloud’s PMS with OTA Insight’s leading business intelligence solution, Revenue Insight, will give hospitality operators access to practical insights via a user-friendly dashboard to help them make data-driven business decisions. This eliminates the need to compile data and analyse it manually, instead offering a streamlined solution to help improve their performance and pricing strategy.

“The integration with OTA Insight has come at an opportune moment, as many properties are struggling to make sense of their data to make smart revenue and business decisions, following the impact of COVID,” says Peter Ferris, Chief Sales and Marketing Officer at RMS Cloud. “Being able to seamlessly compare revenue data from their PMS platform against market intelligence provided by OTA Insight's Revenue Insight tool will remove the barrier many managers face when having to identify and analyse data manually. Combined with the revenue-generating tools in RMS Cloud, properties will have a much stronger, smarter and streamlined solution for generating the best possible price points.”

“Revenue Insight is proving to be the ideal business intelligence tool for integration with the industry’s leading PMS suppliers, therefore it’s brilliant to be partnering with RMS Cloud, an innovator in hotel tech, with a significant footprint across Australia, New Zealand and Asia-Pacific,” says Sean Fitzpatrick, CEO at OTA Insight. “Having recently been awarded number one business intelligence software by HotelTechReport for 2021, we’re confident that joint customers of Revenue Insight and RMS Cloud will be receiving the very best business and revenue insights.”

With historical data becoming more and more redundant for effective revenue management forecasting, this integration will greatly benefit operators in better predicting demand and identifying market trends. Enhanced intelligence with RMS’ 360° reporting tool, will enable operators to expand and collapse report summaries to view granular data, further streamlining the process.

“Since using Revenue Insight with RMS Cloud we have real-time data available almost instantly and the straightforward user interface means I can pull reports with a few clicks,” says Callum Dickson, Accommodation Reservations & Distribution Manager at Hurley Hotels Group. “Revenue Insight gives you all the key elements needed for effective revenue positioning, in one easy to use platform. You can filter data and drill down on specific segmentation and performance information that reveals new revenue opportunities. The fully automated reporting also enables us to become far more agile in decision-making. We can now pull data directly from RMS Cloud’s PMS and standardise these reports, which makes the data much more accessible for our commercial teams.”

RMS users can activate Revenue Insight via the in-app module market for a quick and easy setup. Using the interactive dashboard, they will be able to monitor their business, unlock opportunities to maximise profit and make informed and intelligent pricing decisions.

OTA Insight empowers hoteliers to make smarter revenue and distribution decisions through its market-leading suite of cloud-based business intelligence solutions. For more information, visit otainsight.com and follow them on LinkedIn & Twitter.