Top tips for the new wave of holiday park management

top tips parks

Holiday parks are experiencing a long-predicted post-pandemic boom, as many embrace local travel to spend more time outdoors with friends and family. As a park owner or manager, your goal is to increase bookings while building a solid reputation for your business — and the right software can help you do just that. 

Creating incredible experiences for your guests is always at the top of your list, but with technology frequently changing, keeping up can feel overwhelming. By partnering with a technology provider that is at the forefront of innovation, you’ll be able to keep pace with the new breed of traveler.

  • Provide mobile check-in. Contactless check-in has become a crucial tool to provide both safety and flexibility. By offering this to your guests, they have the option to check in and out whenever is most convenient for them, freeing up your team, especially during peak times.
  • Empower guests with self-managed reservations. Save your guests and staff valuable time and effort by offering online reservations. This will allow your guests to manage their reservations, make payments, and get reminders about their upcoming stay.
  • Engage more deeply with guest marketing tools. Emails, SMS messaging, and other marketing tools allow you to both serve and retain loyal customers. Create a personalized experience when sending out the latest offers, promotions, and other communications. Despite your campers’ desire for seclusion, your staff can still effectively communicate with guests to improve their experience, while respecting their privacy and preference of limiting interactions. 
  • Maximize your bookings. Cloud-based solutions are critical for getting the most out of your park management software for a few reasons. By managing your reservations in the cloud, you can get an up-to-date overview of your availability, which can help your team reduce booking errors and utilize advanced features such as dynamic rates.
  • Secure your data in the cloud. Enjoy peace of mind knowing your database is safe from any threats. It’s never been more important to have state of the art security protecting your data. 
  • Access your data anytime, from anywhere. No matter if you’re in the office, at your park, or on the road, your property information is available to you on any device. With these capabilities, you’ll be able to focus on your property management whenever you’d like, giving you the ability to constantly review and enhance your operations. 
  • Get a handle on distribution. Channel management can be difficult. It can be hard to stay organized, keep track of prices, and manage bookings — but the right tools can help simplify your process. Through RMS park management software, you can directly connect to all major OTAs. This allows you to update rates and availability across multiple channels instantly, without having to keep track of each platform separately or the need for third-party distribution. 
  • Centralise your operations. Managing multiple properties brings unique challenges, but you don’t have to deal with them alone. By managing multiple properties in one centralised platform, you can get insight on a specific property’s pricing and bookings, as well as an overall view for your business. 
  • Make your data work harder. In-depth reporting provides you with key information to continuously improve your property, such as insights that will help you make data-driven decisions. You can also identify, monitor, and update your key performance indicators (KPIs) and goals, such as cost and revenue, based on these reports. This information can help you plan ahead for both next quarter and next year. Reporting will also help you identify busy and slow seasons to better prepare. For example, you can plan your marketing efforts to accommodate for any changes in your bookings or operations. 

In the post-pandemic landscape, providing contactless experiences is no longer optional. Guests of all types now have an expectation that they can play a more significant, self-managed role in their stay.
– Jarrod Walls, Sales Manger - Parks and Campgrounds - RMS Cloud

Achieving operational excellence at your park may seem daunting, but it doesn’t have to be. By implementing the right tools, you’ll be able to increase your efficiency, improve the guest experience, and save money — all at the same time. With an all-in-one, cloud-based property and reservation management solution, you’ll have all the tools you need for a successful park. Whether you have one property or locations all across the country, the right solution can help you achieve your operational goals to improve your guest experience. 

RMS Cloud delivers market leading technology built for park businesses. We can help you thrive and capitalize on the new wave of demand.