Boost Revenue with RMS Dynamic Rate Management
How a MLR property on Queensland’s coast utilises the dynamic rate management of the RMS platform in response to market changes.
Belaire Place, beautifully situated on the waters edge overlooking Bulcock beach in the heart of Caloundra has always enjoyed strong occupancy trends. While they have weathered the COVID pandemic and the resulting local tourism boom, managing COVID impacts in particular, adopting user friendly cancellation policies and sudden rate adjustments due to the changing landscape of snap lock downs remains one of their biggest operational challenges.
‘We have increased our revenue year on year since using RMS, this software is pivotal to our success.’
Ron Flynn, Manager – Belaire Place Motel Apartments
Dymanic rate mangement and detailed reporting giving power back to operators.
Initially, Belaire Place chose RMS as their software provider for some of the well-known key features - booking chart, rate manager and the reporting - but once the property was being managed with RMS, the real difference came to the fore with the dynamic rates functionality which General Manger, Ron Flynn describes as a game-changer.
‘The rate manager is awesome, so flexible. The amount of time I have saved in adjusting the rates is incredible, along with dynamic pricing it has certainly paid for itself just with the time saved and extra revenue earnt’.
Never has this been more important than in our post-COVID landscape. With the market changing so rapidly it is crucial that properties are able to dynamically adjust rates to maximise their revenue. The RMS support team are experts on how to utilise this feature to best serve the needs of each individual property and they have been a key ingredient in the success for Belaire place.
‘We got the right support when we needed it. The team at RMS were really great. The assistance using the shared screen is fantastic, honestly this has been amazing.’ reports Ron.
In unprecedented times, we need an understanding of how best to respond and know what is working in real-time. The reporting features within RMS have given Ron and his team all the data and insights that they need to make intelligent strategic business decisions.
‘I’m a visual person a quick look at the booking chart provides an excellent overview of how well you are tracking. The reporting is second to none. Easy to use and rich in information.’
The experience of partnering with RMS has done great things for this management letting rights property and the continuous improvement of the platform is reported as one of the greatest elements of this shared journey. It’s another great example of how our constant innovation is enabling operational excellence for so many.
‘The latest work that RMS has done to improve the channel manager is very noticeable, the rate and availability updates are virtually live, this is awesome.’
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