The new distribution reality

RMS Hospitality Learning Labs series: Episode 4

Tuesday, February 24 | 4pm AEST | 5am GMT

In this episode of Hospitality Learning Labs, we're joined by SiteMinder's Chief Product Officer Leah Rankin to unpack how guest acquisition is evolving rapidly, and why yesterday's playbook isn't delivering like it used to.

You'll learn how AI is helping operators gain clearer visibility, cleaner data, and stronger commercial performance with far less manual oversight.

Whether you run a hotel, motel, resort or holiday park, you'll leave with inspiration and practical insights for a guest acquisition strategy that's stable, profitable, and easier to manage day to day.

We'll unpack:

• What’s changed in distribution — and why “being everywhere” no longer works
• Where revenue leaks occur across parity, pricing and channel mix
• How guests really book today
• What AI is already doing in distribution
• What a healthy distribution setup looks like in 2026

Meet the speakers