15% for direct bookings across the parks wasn't great, so to see that grow to 30% on average across the parks is really satisfying.

Since adding RMS, we've dramatically cut down the time we spend on the phone, with no loss of occupancy. We're filling the gaps in our inventory and we love the automatic payment system. RMS is fast, cost-effective and foolproof.

One of the major benefits is that we only have to use one system across all our properties and I think the fact it’s cloud-based gives us a real competitive advantage. There’s a single login and that offers many benefits, particularly in terms of mobility. For example, our area managers can pull data through their iPad while on the road and easily segment and compare performance metrics on a single property, regional or national basis.

As a result of implementing RMS, we're seeing an increase of 200% in some parks in the online space, and have doubled our split of direct bookings.

The ability to view all hotels from one interface has been a game changer that saves us time and money.