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Summerstar2

Growing direct bookings and revenue for this iconic tourist park group

Property
Fun, family-friendly picturesque tourist parks
Location
10 tourist parks across Western Australia
Solution
RMS Enterprise solution for Campgrounds & Holiday Parks
Child playing at Summerstar Tourist Parks
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Experiencing the beautiful and iconic Australian landscape

Summerstar offers iconic Australian coastal and park accommodation in 10 beautifully positioned holiday locations in WA. All locations consist of affordable, clean and well managed accommodation showcasing WA’ iconic beaches. Conveniently located walking distances from town centres, Summerstar escapes are for discerning travellers who want to enjoy the serenity of a true Australian holiday.

Business challenge
A cloud solution that centralises 10 holiday parks

Summerstar made the shift to RMS Cloud to adopt new efficiencies in operations and gain confidence in software that increases revenue. Identifying that the previous provider lacked key features such as a cloud base solution that can improve guest correspondence, seamlessly collate finances from each of their 10 parks and provide real time data analyses, was a missed opportunity. RMS provide a world class solution that centralised all operations, increase revenue across all parks and drive direct bookings.


15% for direct bookings across the parks wasn't great, so to see that grow to 30% on average across the parks is really satisfying.
James Corbitt General Manager, Summerstar
Activities at Summerstar tourist parks
Product implementation
Double your direct bookings with a dynamic PMS

RMS Clouds’ dynamic property management system has allowed Summerstar to advance their campground and parks business by improving online bookings with a cloud-based solution. Summerstar can accurately centralise reports with RMS’ 360-degree reporting tool, sharing valuable reports across multiple parks from one centralised location. RMS’ direct native booking engine has doubled Summerstars’ overall bookings and increased direct bookings by 200%.

 

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Increase direct bookings to your website

Our fully interactive and customisable IBE gives you control over direct bookings in real-time and assists in reducing OTA costs.

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One centralised 360 degree reporting solution

Revenue managers can automatically send reports to multiple individual parks with RMS’ valuable reporting tool.

Summerstar tourist parks Summerstar tourist parks
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RMS facilitating great Aussie experiences with Summerstar
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10 family
friendly parks

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781 areas on
one platform

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1 centralised branded
booking platform

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200% more
direct bookings

 Summerstar tourist parks

As a result of implementing RMS, we're seeing an increase of 200% in some parks in the online space, and have doubled our split of direct bookings.

James Corbitt  General Manager, Summerstar
 
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