RMS unveils a sleek makeover as part of their brand refresh

RMS new logo July2020

Property management software provider, RMS, has revealed stage one of a modernised brand refresh as they continue to establish themselves as a global leader in the hospitality tech industry. 

The new logo marks the cornerstone of RMS’ brand identity. Bringing new dimensions to the original logo that clients and customers are familiar with, the enhanced visuals symbolise the growth and evolution of RMS as they continually adapt and innovate in response to industry changes. The colour palette is bright and optimistic, mirroring the brand’s personality, energy and progressive approach.

“Our journey is continually shaped by the needs of our clients and we are constantly innovating and enriching our software to meet and exceed those needs,” says Peter Buttigieg, Managing Director of RMS. 

“Our restructured brand identity brings with it a fresh perspective as we work with our clients to navigate the new normal imposed by COVID restrictions around the globe.

“Our dynamic solutions streamline and strengthen hospitality businesses and I believe our new branding encapsulates that perfectly.”

Quick on the heels of this first reveal of RMS’ brand refresh will be a second phase introducing their intuitive and refined UI, as well as some new and upgraded functionalities. 

“The new UI is our first step in overhauling the system to create a better user experience,” says Global Sales and Marketing Director, Peter Ferris. “We’ve developed, refined and enhanced the software to ensure we continue to deliver the best PMS, distribution and CRM solutions for our clients."

One piece of functionality RMS are eager to release is their refreshed booking engine. As well as an appealing new look, it will also have some exciting new features, including an upgraded layout for better conversion, snapshot display screen customised to show relevant content and a shopping cart with a quick and simplified process.

“We’ve also been enhancing our guest-facing tools, like our internet booking engine and guest portals," says Peter Ferris. "This will enable RMS clients to generate more bookings and increase engagement with their guests to promote repeat business and brand loyalty. We’re extremely excited to unveil the new look very soon!”